MANCHESTER, England--(BUSINESS WIRE)--Social Media Measurement: Show Me The Results! is the latest Blue Paper from promotional products distributor 4imprint. It begins with 4 fundamental reasons as to why social media effort should be measured; before guiding the reader through an 11-step process to developing a sound measurement strategy.
?If you thought it was impossible or not even worth exploring how to measure your organisation?s social media efforts then this Blue Paper offers another point of view?
?If you thought it was impossible or not even worth exploring how to measure your organisation?s social media efforts then this Blue Paper offers another point of view,? explains Cheryl Jackson-Leafield, Marketing Manager for 4imprint in the UK and Ireland.
It?s easy to think of ?social media? as just Twitter or Facebook and, whilst these are of course increasingly important, this Blue Paper also helps the reader co-ordinate and monitor effort across all online activity as well as customer-service related programmes. With focus groups and forums increasingly creating viral messages, it is essential that organisations take control of their media measurement and ensure all marketing and business messages are integrated.
Social Media Measurement is available to read here as a free download.
About Blue Papers
Blue Papers are in-depth, ?how-to? articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers
About 4imprint
4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint?s ?no quibble? guarantees include the promise that if the personalised goods are not despatched on time they?ll be free! For additional information, visit www.4imprint.co.uk