Disruptive New App to Radically Change Podcast Distribution and Monetization
PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world?s leading podcast network, today announced the launch of its industry first, Podcast App for Facebook Timeline. The Podcast App for Timeline allows distribution of Wizzard Media?s podcast directory so that publishers, their friends and fans can invite others to watch or listen to their podcast show directly from within Facebook. When Facebook users watch podcast episodes, those activities appear throughout the Facebook Timeline, NewsFeed and Ticker ? for all of their friends to see and watch as well, spreading new episodes virally throughout the social network.
?We believe that the Podcast App for Facebook has the potential to create an entirely new platform for distributing, discovering and consuming podcasts?
The Podcast App for Timeline was created to take advantage of the social dynamics of Facebook where information and content become viral and spread through Friend networks. Currently, Facebook has 845 million active users that share over 100 billion social connections collectively. Facebook integration via the Podcast App for Timeline is a new, unique distribution approach that marries the power of the world?s largest social media network with the world?s largest podcast network - comprised of over 1,000,000 podcast episodes.
?We believe that the Podcast App for Facebook has the potential to create an entirely new platform for distributing, discovering and consuming podcasts,? says Laurie Sims, President of Wizzard Media. ?Nothing like this has ever been done for podcasting and Facebook has the size and structure to substantially increase unique audiences. As this content is streamed, as opposed to downloaded, the opportunity for advertising revenues increases substantially. Along with all the new potential audience members comes the opportunity for the podcast producer to drive increased paid subscribers using our newly launched Premium Subscription product. The deep and persistent social connections within Facebook, combined with the interactive aspect of podcasts is probably the single most important development for the podcasting industry since iTunes launched its podcast directory for iPods many years ago.?
In the first quarter of 2012, the Wizzard Media Network reached an all time high 23 million unique audience members and Wizzard?s Management believes this Facebook integration will have an immediate positive impact on usage and unique audience growth. Recent successes as reported by Facebook for other similar companies show growth that is not reachable through traditional means and Zynga (NASDAQ: ZNGA) has built a great majority of their business around Facebook Apps.
To get Wizzard?s Podcast App for Facebook Timeline go to www.facebook.com/libsynapp
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, NPR and more than 10,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales and subscriptions. In 2011, the Wizzard Media Network received well over 1.64 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Windows Phones, Zunes, Windows Media Center, Androids and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at www.wizzardsoftware.com/media, email us atcontact@wizzard.tv.
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