Bristol, UK - a4uexpo London (www.a4uexpo.com/london), the performance marketing industry?s leading conference and exhibition at the capital?s Hilton Metropole, has revealed its keynote session will be headed by Managing Director of Sales Logiq, Dr Mike Baxter. The good doctor?s extensive and insightful talk will be titled, Getting Personal to Drive Conversion - Customer Behaviour Meets Big Data.

An authority in coercing the buy, Dr Mike will be discussing how the use of data and the science of purchase behaviour can be used to tailor both content and the customer journey to positively influence conversion. He?ll demonstrate how smart algorithms can drive more revenue simply by harnessing technology to deliver the right content to the right customer at the right moment. 

Personalisation will only be the tip of the iceberg for Dr Mike?s presentation. He?ll be looking to piece together two days? worth of conference sessions on user experience, conversion optimisation, data, consumer habits, value & engagement, programme management, search and technology. No easy task, but somebody of Dr Mike?s experience will be more than capable.

Dr Mike founded Sales Logiq in 2001. Since then the agency has worked to provide its clients with conversion optimisation audits, checkout audits, SEO audits and bespoke consultancy. The likes of Argos, Avis, Google, KLM, Santander, Sony and Tesco have all benefited from both Dr Mike?s and Sales Logiq?s breadth of knowledge.

Dr Mike Baxter had this to say about his keynote: ?The days of the wild west in ecommerce are long gone - there are very few bucks to be made simply by offering an assortment of products for sale online.  Over the past 5 to ten years, click through rates for online advertising has halved, as have the conversion rates for those visitors that do click through.

Making money online is getting tougher.  The winners are going to be those that work hardest - in maximising the value they derive from data; in reaching out to customers across multiple channels and in optimising performance in every corner of their business.

How best to do this is what I hope delegates will learn over the two days of the a4uexpo. Two days of presentations, however, is a lot to absorb and my job, as keynote speaker, is to try to distil key elements of the various presentations on different topics and try to synthesise it into something they can take back to the office and act upon.

It's not the easiest of jobs but it's still the best job in the whole conference!?

For more information about a4uexpo London (www.a4uexpo.com/london), please contact Beccy Greenfield on +44 (0) 1172 033010 or email beccy.greenfield@existem.com

a4uexpo London (www.a4uexpo.com/london), owned and run by Existem Events Limited, is returning to the Hilton London Metropole on the 16th and 17th October, seeing in excess of 1,000 delegates discussing the key and current trends of a busy 12 months in the performance marketing industry.

 

Harnessing all areas of Performance Marketing on an international platform, a4uexpo London 2012 brings together the key decision makers from across the world providing the best in networking and a real chance to meaningfully connect with the people who matter. It?s the perfect event for anyone who?s serious about getting smarter with their performance.