Who:               

Jennifer Beaupre

BlogFrog

(www.theblogfrog.com)   

Beaupre is VP of marketing at BlogFrog, the industry leader for influencer marketing technology. She is responsible for marketing campaigns, social media, public relations, content, lead generation and branding. Prior to BlogFrog, she was vice president of global marketing at Acrolinx. An industry thought leader, Beaupre is a regular blogger, content contributor and speaker at industry events and conferences.

What:              

Why Influencer Marketing Matters

A monumental shift is occurring in marketing expertise. While industry leaders and brands once held all the cards, consumers are rapidly coming up to speed. Brands are learning the intricacies of social media at the same pace as their targets. In this day and age, there are bloggers with bigger audiences than reality television shows and these bloggers are producing valuable content that consumers trust. How will brands catch up? How can they use this shift to their advantage? This session will answer these questions and discuss why influencer marketing matters and how brands can leverage the power of social media influencers to reach millions of consumers with compelling content online.

Where:            

St Julien Hotel and Spa

900 Walnut St. Boulder, CO 80302

(http://www.stjulien.com/)

When:             

Fri., Feb. 15, 2013 p.m. MST

Share:              

#BlogFrog @jenbeaupre to discuss #influencer #marketing, #socialmedia leverage at #dimeboulderhttp://dimeboulder.com/

Info:                

To buy a ticket for this event please follow this link:

(http://www.bouldertheater.com/event/biff-digital-media-symposium-3) 

To arrange for an interview with Beaupre, or to speak with her about her presentation, please contact Christie Denniston at Catapult PR-IR:

Office: 303-581-7760, ext. 13

Mobile: 303-827-5164

Email (cdenniston@catapultpr-ir.com)

Twitter: @prhightech