NEW HOPE, PA--(Marketwire) - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, announced today the launch of its mobile premium subscription product, MeetMe+.
"With today's launch of mobile subscriptions, we are excited to broaden and diversify our mobile revenue streams beyond virtual currency and advertising," noted Geoff Cook, Chief Executive Officer. "We believe the new subscription service will provide a lot of value to users, especially by enabling them, for the first time, to see who has been viewing their photos and which photos they are viewing."
"People are naturally curious," continued Cook. "They want to know who is interested in them. We have seen first-hand that displaying profile viewers is very popular, but the profile itself is a relic of a web-first mindset, as our mobile users engage around photos more and more and less around traditional 'profiles.' We believe unlocking photo viewers is the mobile evolution of the 'profile viewer' concept, and as such, will help MeetMe+ become a mainstay of our mobile monetization strategy."
MeetMe+ contains four key premium benefits. In addition to the ability to see which other users have viewed their photos and which photos they have viewed, MeetMe+ also includes the suppression of ads within mobile applications, monthly bonus virtual currency, and discounts on virtual currency purchases. Additionally, non-subscribers will be able to spend virtual currency to take a "sneak peek" at photo viewers rather than subscribing for unlimited access.
The pricing for MeetMe+ varies by platform and duration. On Android, the pricing is 1 year of MeetMe+ at $6.67/month (one payment of $79.99) or 1 month for $9.99/month. On iOS, the pricing is 6 months at $6.67/month (one payment of $39.99), 3 months at $8.33/month (one payment of $24.99), or 1 month at $9.99.
MeetMe currently ranks as the #1 top-grossing app in the Social category of the Google Play Store and in the Top 10 of the top-grossing apps in the Social Networking category of the iTunes App Store.
Additional premium features are expected to launch in Q2 and Q3, both as included benefits for MeetMe+ subscribers and as one-off purchases for non-subscribers, to maintain and broaden demand for MeetMe's paid services throughout the year.
About MeetMe, Inc.
MeetMeŽ is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements that the new subscription service will provide value to users and that additional premium features are expected to launch, are forward-looking statements. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that our new subscription service will not provide value to users, including by enabling them, for the first time, to see who has been viewing their photos and which photos they are viewing, that our additional premium features will not launch as and when expected and that our additional premium features will not maintain or broaden demand for MeetMe's paid services throughout the year. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2012. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.