SMC4 enables organisations to embrace social media compliantly
LONDON--(BUSINESS WIRE)--SMC4, the world?s first social media content management tool, today warns businesses of the regulatory pitfalls of social media, but advises on how it can be compliantly embraced.
?Compliance legislation means institutions must be incredibly cautious with their communication with the outside world. There has been markedly slow uptake of social media for business across all sectors and this is due to an inability to capture, control, and communicate compliantly on social media channels?
Clients, investors, business partners, media and industry peers increasingly look to engage with institutions through the likes of Facebook, Twitter and LinkedIn. However, stringent guidelines outlined by SEC and FINRA as well as FSA compliance means that businesses must be mindful of malpractice and possible litigation as a result of social media communication.
Michael Veenswyk, CEO, SMC4 said: ?Compliance legislation means institutions must be incredibly cautious with their communication with the outside world. There has been markedly slow uptake of social media for business across all sectors and this is due to an inability to capture, control, and communicate compliantly on social media channels?
SMC4 changes all this, allowing organisations to communicate with their stakeholders on social media while adhering to regulatory requirements. SMC4 also enables measurement of impact, engagement, reach and ROI of social media marketing initiatives. Detailed analytics enable firms to compile and mine rich customer analytical data, providing valuable demographic information.
Critically, SMC4 also enables social media integration with companywide workflows. This means that, for example, a complaint made through Facebook is routed into the same workflow that is responsible for managing complaints through any other communications medium.
Michael Veenswyk continued; ?Communication has evolved and businesses that fail to embrace social media will get left behind as consumers? social expectations continue to escalate. That is why SMC4 is a genuine game changer ? it fast tracks the communications strategy of organisations, putting it on par with industry leaders across all sectors. Social cannot be ignored and the organisations that get to grips with it, in a compliant fashion, will reap the benefits.?
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About SMC4:
SMC4 is a social media marketing service for business and ensures all social media communication remains compliant with company and government regulatory requirements, as well as controlling security requirements and corporate policy mandates.
Effectively, it enables organisations to take advantage of the opportunity social media offers and allows companies to capture social media communication to respond to customer needs, ensuring two-way, real-time communication.
It controls company-wide social media communications, and also fits straight into existing company workflows.