Cloud-based Service Turns Old Channel-based Marketing Model On Its Head. Puts Content at the Core of Customer Engagement: Enables Social Sales, Surrounds Content with Social Insights, Publishes and Updates Content Everywhere With One-Click
KIRKLAND, Wash.--(BUSINESS WIRE)--PaperShare, the real-time publishing engine that puts content at the core of customer engagement, today announced the official launch of the company and general availability of its cloud based platform.
?Social media is the new cold call and we have focused our company to better optimize for social selling, where content becomes more important than ever?
For the first time, PaperShare?s platform allows marketing, sales and communication professionals to publish and update content across all channels with one click, and then directly connects the publisher to the viewers via social login, delivering social context to the marketer and informing the sales team, creating direct engagement with customers and prospects.
More than 40 customers including Cisco, Microsoft and Intel are already using the platform as part of their marketing and sales strategies through PaperShare?s beta program.
Today, audiences consume content where they are, not where the marketer wants them to be. PaperShare?s platform is designed for this new reality. The platform disrupts the existing customer acquisition model by putting content at the core of all engagement, regardless of channel. Now content, and the social conversation around that content, becomes the destination for marketers to engage with audiences they want to reach. PaperShare?s cloud-based platform features:
Publish Content Efficiently
PaperShare?s powerful publishing engine is built to distribute content across social, web, email, blogs, partner channels, search and even alert sales teams with one click. Professionals no longer need to spend time manually updating various channels.
Connect
PaperShare?s innovative use of social login per piece of content allows users to access content easily, connecting viewers to content and capturing the social conversation surrounding each piece of content, regardless of where the audience found that content. The result: eliminating the dreaded web form.
Streamlined Engagement
PaperShare?s engagement dashboard delivers contextual analytics and tools to social, marketing and sales teams to enable them to engage and nurture relationships with viewers of content. Marketing and sales team can engage across multiple channels informed by the social conversations per piece of content, and follow up with qualified leads immediately, eliminating extra steps in the sales cycle.
PaperShare was founded by successful entrepreneur and former Softricity Co-founder, David Greschler. Softricity was acquired by Microsoft in 2006. Before founding PaperShare, Greschler spent five years at Microsoft leading the company's virtualization and private cloud computing marketing strategy teams.
?I?ve been a marketer in small and large organizations. In every situation, I?ve felt the pain of trying to get content out to the audiences who I wanted to reach,? said PaperShare CEO, David Greschler. ?I was inspired to build PaperShare because of the tension between the promise of social marketing and the reality that we were still using old marketing models to try to engage with audiences who expected more. I realized we were looking at it the wrong way. Instead of focusing on channels, the real solution ? content ? was hiding in plain sight. PaperShare is radically changing how professionals acquire customers through their content, empowering the marketer and sales teams to easily distribute that content, but even more importantly, to connect the social conversations directly to the content. Now, instead of activity, we can measure intent and engage with audiences where they are, not where we hope they?ll be.?
"There's very little doubt that fresh and contextual content is a lynchpin for social, marketing, sales and community development. But there remains a void between having strong content and making it available broadly, across a variety of web and publishing models,? said Dana Gardner, principal analyst, Interarbor Solutions. ?There's also a void between any such distribution and being able to measure, qualify and connect the end consumers of the content back to the content originators. PaperShare's latest platform goes a long way to solving both of those deficits -- at the same time. At BriefingsDirect we use PaperShare for social content distribution and have high expectations for its value as a new breed of consumer acquisition through strong, affinity-based content.?
?With PaperShare, we've seen an increased viewership of content and found some great operational efficiencies,? said Rana Zayed, Product Marketing Manager, Flexera Software.
?Social media is the new cold call and we have focused our company to better optimize for social selling, where content becomes more important than ever,? said Stephen O?Donnell, CEO, GreenBytes. ?PaperShare has been a great partner for us by delivering on both the promise of arming a socially-enabled sales force with content, and in upping the return on our overall content investment.?
PaperShare?s real time publishing engine is available now. The company is offering a free 30-day trial at www.papershare.com. Subscription and per seat pricing is available starting at $500 a month.
About PaperShare
PaperShare is the real-time publishing engine that turns your content into customers. Our approach is simple: put your content at the center of your customer acquisition process. From publishing all types of content everywhere, to letting you engage directly with the people who viewed it, PaperShare turns your content into a meeting place for your brand and the audiences you want to reach.
Over 40 customers are using the PaperShare platform to streamline their content marketing efforts to publish content, connect and engage with customers to close leads and acquire customers. PaperShare has closed on a $1.8 million round of series ?A? funding in 2011 with Rembrandt Venture Partners and other investors.
The company headquarters is in Kirkland, WA. For more information, visit us at http://www.papershare.com or follow us on Twitter @papershare.