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VIVA and Bahrain Motorsport Marshals Club Partner on World's First 4G/LTE Enabled Motorsport Racing Application

VIVA Bahrain (PR Newswire) - 21 April 2013

VIVA and Bahrain Motorsport Marshals Club Partner on World's First 4G/LTE Enabled Motorsport Racing Application

MANAMA, Bahrain,/PRNewswire/ --

VIVA Bahrain, today announced that race marshals at this weekend's Grand Prix will be using 4G-enabled devices for an experimental application to better manage the transfer of information. VIVA and Bahrain Motorsports Marshals Club (MMC) have worked together to enable track marshals to convey incident information in real time to race control using the latest 4G enabled devices, thus helping ensure a smoother and efficient management of the race.

     (Photo: http://photos.prnewswire.com/prnh/20130421/610753 )

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VIVA Bahrain has provided 34 mini iPads, deployed across the track and connected to its 4G network. The devices will run an experimental bespoke application developed for the MMC by a talented young Bahraini programmer. This one-of-its-kind application connected to 4G is the first to be used by race marshals at a motorsport race and the MMC hopes that following its successful use in Bahrain, the application can be used for the benefit of motorsport races around the world. 

"Technology and motorsport racing go hand-in-hand and this is the first time race marshals in Bahrain and the region have had access to a 4G enabled application and which will allow them to manage the transfer of information more efficiently," said Fayez Ramzi President of MMC. "The ability for marshals to better communicate real-time information to our control room is essential for this type of applications."

"When we launched in 2010, our goal was to create a network that gave our customers limitless possibilities - this partnership is a real-life example of that," said Eng. Ulaiyan Al Wetaid, VIVA CEO. "We are thrilled to assist the race marshals by providing them with the 4G connectivity to empower them to deliver this unique application. This application has been created by a young Bahraini and we are pleased to invest in local talent and to help local talent develop their skills and make them shine in such a unique event."

CONTACT: For further information, please contact: Naseem Fekri: +973-17567125, naseem.fekri@ogilvy.com ; Pooja Rekhi Sharma: +973-17561723, pooja.sharma@ogilvy.com


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