Young British Technology Entrepreneurs Kick Off with Sportlobster: The World?s First Sport Social Network

Champions aren't made in the gym. Champions are made from something they have deep inside them. A desire. A dream. A vision. Muhammad Ali

Andy Meikle and Arron Shepherd are today thrilled to announce the launch of Sportlobster. In an ambitious first for the sports and technology industries, the young British entrepreneurs have developed a free-to-join social networking site entirely dedicated to sport.

A new way for sports fans to engage with sport and with each other, Sportlobster is a place where passionate fans can express themselves. The dedicated sports environment provides real time information and social interactions so the users are always engaged in their sporting experience.

With a myriad of different sports out there, and recognising that sports fans are only going to be interested in a select number of these, Sportlobster offers users a truly tailored experience; right down to being able to tailor their user experience to individual sports teams. Users can receive custom news, write articles, make predictions, pick up live score feeds, interact with other fans and athletes and much more. Individually, all of the above are essential for the true sports fan, but it?s not enough. Sportlobster intelligently consolidates all this and more, in a personalised global community.

No more trawling through pictures of weddings or cats, complaints about the weather and boring status updates on existing social networking sites. Sportlobster goes straight to where it matters, giving sports fans a world to inhabit in which all their fellow social networkers want to live and breathe sport, sport, sport!

Proud of their British roots, Andy, 28 and Arron, 25, are delighted to launch Sportlobster in London - in an age where so many technology entrepreneurs and companies are American. However, Andy and Arron are not simply two businessmen putting together a sports site. Sport runs through their veins; they don?t go a single day without watching, listening to or reading about sport, and the fact that Sportlobster is designed by sports fans for sports fans makes it pretty special.

Sportlobster will go live at 18:00 hours on Tuesday 9 April 2013.

Andy Meikle, Co-founder and CEO: ?Today is a very exciting and proud day for everyone involved in Sportlobster. It?s a dream that Arron and I have had for over a year and it?s a fantastic feeling to finally be able to share the site. I?m a massive fan of sports - it runs in the family ? and found that the online experience for anyone who follows sport was too irrelevant and disjointed. The past year we?ve worked on creating a global community where people can become fully immersed in a personalised environment that?s dedicated to sport. Today we are able to realise that dream and begin sharing the site with sports fans across the world.?

Arron Shepherd, Co-founder and COO: ?We?re absolutely thrilled to be sharing Sportlobster with you. It?s been under development for the past year and, as the world?s first dedicated sport?s social networking site, we truly believe we are introducing a brand new way for sports fans to engage with sport and with each other. This whole process has been a real labour of love, and we?re so excited that the time has come to share our vision with the world. I love existing social networking sites for what they offer, but strongly feel there is a need for a dedicated environment for the millions of sports fans out there to interact with likeminded passionate sports fans, and now we have that place.?

Register at: www.sportlobster.com