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Cool Vendors, According to Gartner, Offer 'Innovative, Intriguing Solutions' That 'Meet Local and Global Technology Needs'

Capillary Technologies, a leading provider of cloud software solutions that help businesses to engage intelligently with their customers through mobile, social and in-store channels, has been recognized inGartner's Cool Vendors in India, 2013 report ¹ , which was published in early May this year. Authored by Gartner Research directors and analysts Asheesh Raina, Arup Roy, Anshul Gupta, Bhavish Sood, Sanish KB, Vishal Tripathi and Zalak Shah, the report reviews four vendors that offer innovative solutions to meet both local and global technology needs.

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Cool Vendors are those that have caught Gartner's interest during the past year because they offer innovative, intriguing solutions and have developed relevant technologies that suit Indian users and can also compete globally. "We have selected vendors that have an impact on addressing technology and end-user needs relevant to India. This involves leveraging the cloud for delivering solutions, offering solutions to make intelligent decisions based on leveraging massive data points, making existing processes more efficient, and providing solutions that are affordable to general masses in India," says Gartner.

Capillary's Intelligent Customer Engagement? suite integrates everything that consumer marketers and retail operators need to engage their customers. Capillary offers real-time, high-quality data capture, actionable analytics, targeted cross-sell solutions and instant shopper gratification to generate significant ROI within weeks of implementation. Capillary provides category-disrupting cloud solutions that make high-performing digital technology available to more than 140 major brands across 10,000+ stores and over 70 million consumers across South East Asia, Greater China, the Middle East, South Africa, India, the United Kingdom and the United States. Capillary's customers include industry leaders such as Pizza Hut, PUMA, Marks & Spencer, Courts, Benetton, Jack Wills, Nokia and Nike across 16 countries worldwide.

"We believe being named to Gartner's Cool Vendors list is a milestone that recognizes Capillary's emerging global leadership among next-generation consumer engagement solutions," says Capillary Co-Founder and CEO Aneesh Reddy. "Our solution development has focused on serving large and highly diverse retail consumer populations in which mobile is both a leading and rapidly growing technology. Meanwhile, Capillary's global marketing and retail expertise, strategic approaches and execution capabilities are persuading an increasing numbers of global brands to adopt and leverage our Intelligent Customer Engagement? solutions as a key competitive differentiator."

According to Gartner, "The Indian retail industry has been quite disorganized, with foreign direct investments only recently being permitted in 2012. E-commerce has also started to mature in India and make an impact on traditional retail sales. Digital marketing optimization tools allow e-commerce companies to model consumer behavior and tailor their offerings for consumers, a benefit missing to traditional retailers. As such, retailers realize the need for loyalty management and analytics solutions as a way to compete and increase in-store sales."

¹  Gartner, Inc. 'Cool Vendors in India, 2013' by Asheesh Raina, Arup Roy, Anshul Gupta, Bhavish Sood, Sanish KB, Vishal Tripathi, Zalak Shah, 6 May 2013.

About Gartner Cool Vendors

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Capillary

Capillary's cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 140 major brands worldwide. Capillary is a Red Herring Global Top 100 company, Forbes' 12 Hidden Gems of 2012, Under30CEO 'Setup to Kill it in 2013' and was most recently named to Marketing Magazine' CRM & Loyalty Agency of the Year 2013. Capillary is backed by prominent venture capital investors including Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit http://www.capillarytech.com for more details.

Primary Media Contact: Vaibhav Khamesra, press@capillarytech.com, 91-9611234312