WASHINGTON/PRNewswire-USNewswire/ -- The U.S. Small Business Administration and the W20 Group, a cluster of digital communications companies, will present Identifying and Connecting with Your Influencers, the fourth topic in the five-topic social media webinar series.  The webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools.

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Word-of-mouth is becoming increasingly more important in driving purchases.  Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community.  Research has shown that 65 percent of top U.S. brands reported participating in influencer marketing.  

The Identifying and Connecting with your Influencers social media webinar for small businesses will be held June 5 at 1 p.m. EDT.  To register for the webinar, visit:https://attendee.gotowebinar.com/register/502343024182324736.

The webinar will cover:

• Understanding the importance of influencers;
• Finding the right tools and methodologies to identify your influencers;
• Learning some basic techniques for engaging your key influencers; and
• Focusing on growing your future influencers.

WHAT:  "Identifying and Connecting with your Influencers"

WHEN:  Wednesday, June 5, 2013 - 1 p.m. to 2 p.m. EDT

HOW: Space is limited. Register at: https://attendee.gotowebinar.com/register/502343024182324736 .

The maximum threshold for this webinar is 1,000 participants.  If you're unable to participate, a link to the webinar will be furnished at a later date. 

The topic for the final webinar in the social media webinar series is:

• Getting Started with Mobile and Location-based Marketing (June 26 at 1p.m.). 

*Editor's Note:  A captioned version of this webinar will be available in two weeks at:www.sba.gov/social-media.

Advisory Number: 13-10

Contact: Tiffani S. Clements (202) 401-0035

SOURCE U.S. Small Business Administration