Anametrix Social Analytics Reveals Social-Media Impact on Paid and Owned Media
? Anametrix Announces Easy-to-Use Social Analytics Solution That Unifies Social Media, Web and Paid Campaign Data in Real Time to Improve Marketing ROI ?
CHICAGO--(BUSINESS WIRE)--Anametrix, the first cloud-based, real-time marketing analytics platform, introduces Anametrix Social Analytics. The comprehensive solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion and comparing it to paid and owned media.
NEWS HIGHLIGHTS
- Anametrix Social Analytics provides a unified dashboard where marketers can compare metrics from Facebook, Twitter, YouTube, Pinterest and other social-media channels. Marketers can view trends on social-media reach and engagement by channel and explore how changes in reach impact engagement. More importantly, marketers can assess how earned media from social channels influences marketing investments in paid and owned media. With this understanding, marketers can more easily optimize their marketing-mix allocation among traditional, online and social media.
- Available immediately to clients, Anametrix Social Analytics enables Global 2000 B2C marketers, publishers and digital agencies to:
- Bring all social-media data together into a single dashboard where marketers can compare social performance across multiple channels
- Assess impact of social media on website visits and paid media campaigns
- Move beyond reporting simple social metrics ? such as likes, retweets, shares, favorites and comments ? to truly analyze customer-engagement patterns
- Identify key campaigns and influencers that have direct revenue impact
- Drill down by demographic or sociographic segments to better deliver the right message at the right time to the right audience
- Visit Anametrix at Internet Retailer Conference and Exhibition (IRCE) Booth #260 for live demos of the new Anametrix Social Analytics solution and discover how theAnametrix marketing analytics platform increases return on marketing investment (ROMI) for retailers. If you?re unable to attend the event, please contact us for a demo.
- The Anametrix Social Analytics solution is included as part of the Anametrix marketing analytics platform, which is completely cloud-based. Users can access their marketing data in real time through web UI, Microsoft Excel, or any iOS, Android or BlackBerry mobile device. There is no software to install or manage.
QUOTE
Pelin Thorogood, CEO of Anametrix
?Although social-media marketing has become ubiquitous for businesses, the nature of social media makes it difficult to demonstrate the business impact. The Anametrix Social Analytics solution allows marketers and social-media teams to finally demonstrate the value of social-media efforts, the impact on revenue and how these activities fit into the overall marketing mix.?
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ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.
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