Recent company survey provides insights on MeetMe users
NEW HOPE, Pa.--(BUSINESS WIRE)--MeetMe, Inc., the public market leader for social discovery, today announced that Chief Executive Officer Geoff Cook will be speaking atGlimpse, the social discovery conference, on Wednesday, June 12, 2013, at the Bently Reserve, in San Francisco.
?Our audience is mostly Gen-Y, 18 to 34 year olds, and they increasingly meet people through social networks, not dating sites. We believe social networks for meeting new people provide a more relaxed and fun environment than a dating site, with more activity and greater choice.?
The first conference focused on the future of social discovery, Glimpse will bring CEOs, founders, investors, business leaders, and product gurus together to uncover what social discovery is today and where it's heading. Mr. Cook will participate in a panel discussion on dating discovery moderated by Evelyn Rusli, a reporter for The Wall Street Journal.
In his remarks, Mr. Cook will provide details on a recent survey of 17,000 MeetMe users, and their motivations for joining and using the service.
Mr. Cook noted: "Our audience is mostly Gen-Y, 18 to 34 year olds, and they increasingly meet people through social networks, not dating sites. We believe social networks for meeting new people provide a more relaxed and fun environment than a dating site, with more activity and greater choice.?
Survey findings include:
- Nearly 60 percent of members have met someone in person from MeetMe.
- More than half of members (53 percent) who met someone in person met more than three people, and the majority of those members communicate for a month or more before meeting.
- Two out of three members meet to make a new friend rather than go on a date.
- The majority of members (66 percent) would consider marrying someone they met on MeetMe.
- Because 75 percent of members use MeetMe to make new friends, MeetMe doesn't have the ?user churn" problem endemic to dating sites. In fact, nearly 70 percent of MeetMe members report they would not deactivate their MeetMe profile when they were in a relationship.
- Most MeetMe members (60 percent) have never been a member of a mainstream dating site.
- Ninety percent of MeetMe members say they prefer to start out as friends before considering a romantic relationship.
Mr. Cook continued: ?Dating is a subset of social discovery, and one of many reasons why our members use MeetMe. But it?s far from the only reason. MeetMe is the digital coffeehouse, a casual gathering place. And the survey results demonstrate the importance of striking the right atmosphere of friendship for users first. I look forward to sharing these findings, and discussing the future of social discovery with my fellow panelists and conference participants at the Glimpse Conference."
Slides prepared in connection with the survey are now available on the Investor?s portion of the company web site located at http://www.meetmecorp.com/presentations/investor-presentations/.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements regarding whether social networks provide a more relaxed and fun environment with more activity and greater choice than other sites, are forward-looking statements. The words ?believe,? ?may,? ?estimate,? ?continue,? ?anticipate,? ?intend,? ?should,? ?plan,? ?could,? ?target,? ?potential,? ?is likely,? ?will,? ?expect? and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include whether users perceive social networks as providing a more relaxed and fun environment with more activity and greater choice than other sites. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission ("SEC"), including the Form 10-K for the year ended December 31, 2012 and the Current Report on Form 8-K filed with the SEC on May 1, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.