BEIJING/PRNewswire/ -- Jingdong ("JD.com" or the "Company"), China's leading direct B2C e-commerce company, today announced that is has reached a strategic partnership agreement with subsidiaries of Casio Computer Co., Ltd. ("Casio") to offer all major categories of Casio products, including cameras, watches and other products, on Jingdong's platform.     

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"Jingdong is the largest online direct sales company in China, and our strength in 3C products makes Casio an ideal partner," Lan Ye, Jingdong's Chief Marketing Officer, said. According to iResearch, Jingdong has won the largest market share (around 50%) in B2C e-commerce sales of digital cameras in each of the first three months in 2013.

"Online shopping has become a remarkable trend in China. More and more traditional retailers are partnering with e-commerce companies for customer access and market expansion," said Hiroshi Nakamura, Senior Managing Director and Senior General Manager of Global Marketing Headquarters of Casio.

The competitive price and convenience provided by the leading e-commerce companies like Jingdong is re-shaping consumer's shopping behavior, particularly for big-ticket purchases like digital cameras. An increasing number of customers now choose to purchase online after they try out the products in offline retail stores.

The relationship between Jingdong and Casio dates back to 2007. The annual sales of Casio products on Jingdong's platform started out at around RMB 1 million in 2007 and have grown to hundreds of millions RMB, with the amount expected to continue increasing under the new partnership agreement. The strategic partnership between Jingdong and Casio will be a win-win for both companies and their customers. Leveraging Jingdong's advantages in efficient supply chains and extensive last-mile capability, customers will be able to buy their favorite Casio products online through a convenient and enjoyable shopping experience.

About Jingdong:

Jingdong is the largest B2C direct sales e-commerce company in China (source: iResearch). The Company has achieved around 150% annually compounded growth in gross merchandise volume during past several years and strives to offer the best online shopping experience to its customers. It currently offers more than 9 million SKUs through its B2C direct sales and online marketplace platform. The Company has established nationwide fulfillment capabilities and extensive last mile delivery network to provide superior customer experience. As of April 2013, the Company has 6 major fulfillment centers with 68 warehouses in 27 cities, as well as nearly 1,000 delivery stations and nearly 300 pickup stations nationwide. Through its speedy delivery services, the Company offers same day delivery in 27 major cities and next day delivery in 159 cities in China. Its newly launched night delivery and 3-hour delivery services are now available in 6 major cities in China.

For Media Inquiries:

Linna Huang 

Josh Gartner 
Brunswick Group 
+86 10 5960 8600 
jingdong@brunswickgroup.com

SOURCE Jingdong