TORONTO--(Marketwired) - While big data is great for big business, it's also a powerful tool for PR professionals. At the 2013 International Association of Business Communicators (IABC) World Conference, June 23-26 in New York City, Marketwired CEO Jim Delaney will present "Data-Driven Media Relations" and share how PR professionals can use monitoring tools and data to improve press releases, pique journalist interest and create compelling content that kick-starts a conversation with customers. During this session, Delaney will also share case studies spotlighting brands successfully leveraging big data to improve tried-and-true PR tactics.

"PR has always been part art and part science, but today more than ever there's increased focus on validating results with data to reinforce the recommendations PR teams are making and actions they're taking," said Delaney. "By making smart, data-driven decisions, PR pros can provide greater value to their brands than ever before."

Marketwired is proud to sponsor the Media and Public Relations track during this year's IABC World Conference. Delegates are encouraged to visit Booth #304 to learn more about solutions for PR practitioners, social media monitoring tips and best practices, and to get a hands-on demo of the only integrated social communications platform, Marketwired Resonate.

About Marketwired:

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).