NEW YORK/PRNewswire/ --  Social Power , a digital platform for resolution-focused consumer advocacy, announced today the launch of its much anticipated network following beta testing of 1,000 users over a 2-month span throughout the country.

Through the platform's interactive user dashboard, Social Power's unique service offers consumers a free and easy-to-use interface where they can post and promote important everyday consumer issues. Topics range from food and beverage issues, to consumers facing gripes in the retail, telecommunications, and travel industries. With Social Power's advanced social media capabilities, users have the ability to leverage their digital network to create meaningful and long-term sustainable change.

"In today's digital world, our ability as individuals to make an impact is limited. However, collectively, it's enormously powerful and strong enough to change the game," says Daniel Gleich, Social Power's Co-Founder and President. "Social Power will be the vanguard of resolution-focused consumer advocacy that leads to impactful change. Our reason for being is to give consumers the tools they need to effect change. If anybody has ever felt like a voiceless victim of consumer injustice, now they'll finally have the power to be heard in a big way."

Once a specific issue on the platform reaches a critical mass of supporters, the Social Power team steps in and turns the particular issue in question into an actionable initiative. Since every Social Power initiative is potentially resolvable, there will always be a person, company or other agent of change capable of resolving the issue. Once an initiative is formed, those agents of change are notified of the initiative they are capable of resolving. After a resolution is reached, it is offered back to the Social Power community in the form of a price reduction, a better product, service, or experience.

Social Power takes social media one huge step forward by harnessing the power-of-the-people for the sole purpose of hammering out meaningful resolutions and real changes on everyday consumer issues that matter most. All it takes is an internet connection and the desire to create change.

SOURCE Social Power