NEW YORK/PRNewswire/ -- PR Newswire has released an update to its mobile app today. The PR Newswire mobile app gives journalists, investors and PR professionals on-the-go access to the same exceptional content found on prnewswire.com, providing the latest news releases, photos and videos, coupled with powerful search capabilities. The latest version of the app provides users with instant notification when their desired news is issued, plus offers a customized experience by allowing them to select their content language preference and subscribe to a variety of content feeds so that they can be kept up-to-date with the content that matters to them. 

(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

The PR Newswire mobile app is currently available for the Apple iPad and iPhone and can be downloaded here.

"With this update we've improved the overall user experience of the PR Newswire mobile app," says Don Trynor, Director, Web Interactive & Measurement for PR Newswire. "We engaged our users and made changes based on their feedback.  As an example, they told us that they wanted instant notification when content they're interested in is issued, and that's what we delivered. We pride ourselves on providing our users with the tools they need to make their jobs easier."

Users can set up convenient alerts to be instantly informed when the latest news is released about a company or subject that they have subscribed to. In addition, users can easily share information with friends and colleagues with integrated links to Twitter, Facebook and more.  

Video Demo: http://bit.ly/prnmobileapp 

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content ? from rich media to online video to multimedia ? and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact: 

SOURCE PR Newswire Association LLC