NEW YORK/PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, together with its CNW and Vintage Filings divisions, today announced an update to its popular white paper titled  How To Automatically and Hands-free Send News Over Social Media .

(Logo: http://photos.prnewswire.com/prnh/20100707/NY31723LOGO )

The white paper is available for download here.

To help equities mitigate Regulation FD risk and eliminate the additional work of adding a social media strategy, PR Newswire created an easy and concise tactical roadmap for investor relations departments.

Roadmap tips include:

• The catalyst for the social media roadmap is a company's official ? and approved ? press release.
• Create a Twitter and StockTwits profile that identifies this account as a news feed, setting dialog expectations with followers.
• Do not follow anyone back or follow everyone back. Don't be selective and follow "some" people.

"Because of the Securities and Exchange Commission's (SEC) recent guidance allowing public companies to use social media for material disclosure, investor relations practitioners have been told continuously that they are 'missing the boat' in regard to social media," said Bradley H. Smith, PR Newswire's Director of IR and Compliance Marketing.

"Unfortunately, and staying with boat metaphors, 'loose lips can sink ships' within shareholder communications. The risk of selective disclosure and the additional workload are both perceived to outweigh the benefits," continued Smith. "However, there is no question that social media ? specifically Twitter and StockTwits ? is a powerful news stream. This roadmap offers IR departments a tactical, hands-free plan to get their financial content into the social news stream."

The social media roadmap is an integrated element in PR Newswire's investor relations website solution,IR Room MST.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content ? from rich media to online video to multimedia ? and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Vintage Filings
PR Newswire's Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC's ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.

CONTACT and MEDIA INTERVIEWS
Bradley H. Smith 
Director of Marketing, IR and SEC Compliance Solutions
PR Newswire
201 942 7157
Bradley.smith@prnewswire.com

SOURCE PR Newswire Association LLC