MOUNTAIN VIEW, CA--(Marketwired) - Swipp announced today that it is bringing its insight tools to the world's 66 million Wordpress websites, transforming them from flat content into lively communities where people can share what they think and tap into opinions from around the globe.

"The web has changed," said Swipp CEO Don Thorson. "Content and readership are still important, but they're no longer enough. Without community and interaction, websites are inert. Swipp changes the equation by letting readers directly engage and interact around any topic -- and it all happens within existing WordPress sites. Readers don't have to leave the site to talk about what they just saw or read."

Swipp offers a new WordPress plugin that can be integrated with site content in mere minutes. Choose any topic you want to gather feedback on -- such as a product, an idea, or a piece of content -- and publish the widget anywhere on the page. Readers can instantly respond by leaving a comment and by providing a rating from -5 to +5.

Unlike commenting systems, Swipp collects and aggregates this data and displays it in a real-time infographic that shows both local and global input. This rich, multi-layered information is immediately available to both you and your audience, unlocking new layers of insight that haven't been possible before.

Why Use Swipp Insights for WordPress?

• Add a social layer to any type of content or product page
• Build a direct channel to your audience to find out what they think
• View data immediately, in an easy-to-understand infographic
• Use the infographic to spur further discussion and decision-making

"When you know what interests your readers, you can fine-tune your content for better results," says Swipp CSO Charlie Costantini. "Give your audience a voice, then give them what they want. It's a win-win."

Built On The Swipp Platform

Swipp Insights for WordPress is another in a series of solutions built on the Swipp Social Intelligence Platform. Last week, Swipp announced Email Insights, which turns any email into a rich community engagement tool. The company has more products in the works, and will be unveiling new ones in the coming weeks. All Swipp solutions are built on the Swipp API, allowing quick product development and deployment. Swipp's topic-based data infrastructure gathers data from all Swipp instances, creating the first ever global view of what the world thinks about every topic imaginable.

For more information, please visit swipp.com/products/wordpress-plugin

About Swipp

Swipp is a social intelligence platform that allows businesses to add smart social solutions to their core marketing activities. Swipp's products and solutions integrate quickly into every customer touchpoint, providing real-time social insight that drives better decision-making. Swipp brings you closer to your community, helping you build more loyal, active, and engaged customers.

For more information, please visit www.swipp.com