REDWOOD CITY, Calif/PRNewswire/ -- Badgeville, The #1 Gamification Platform, today announced the launch of The Behavior Lab, the industry's first center of excellence for behavior management solutions. The Behavior Lab will drive research, best practices and methodologies to influence customer and employee behavior across web, mobile and enterprise applications. The group's objective is to help businesses across the world in every industry increase customer loyalty and employee engagement using proven and scalable behavior management and gamification techniques.  

Businesses from American Express to Deloitte to Kaplan University have turned to Badgeville to launch successful gamification programs for a wide range of business objectives. Getting gamification right is a blend of science, strategy, and design. In fact, Gartner Research estimates that while over 70 percent of Global 2000 organizations will use gamification by 2014, the majority of gamification use cases will fail due to poor design. Badgeville's Behavior Lab was founded to address these challenges. Based on hundreds of proven gamification deployments across the enterprise, these repeatable client programs and results have resulted in taking these time-tested formulas for success to the market.

"Gamification is proven to deliver real business ROI across customer loyalty and employee engagement programs," said Steve Sims, Founder, The Behavior Lab. Sims has more than 20 years of leadership experience in game design and development, including many of those years leading production on top titles at Electronic Arts. "The challenge lies in making sure that business leaders investing in gamification understand how to properly deploy programs which are designed to meet business objectives for the long term. We intend to use our incredible depth of knowledge in this emerging industry to help our customers achieve optimal success via gamification templates, techniques, and methodologies for real-world business challenges."

Comprised of experts in game design, loyalty, analytics, and employee performance, The Behavior Lab is uniquely positioned to successfully address the challenges of gamification and deliver real long-term ROI.

The Behavior Lab's key focus areas are:

Research & Innovation: Using the team's expertise in behavior management, gamification design and data science, The Behavior Lab analyzes billions of user behaviors across global enterprises, to discern behavior patterns that drive higher levels of employee productivity, product engagement and customer loyalty.

Behavior Solutions Methodology: The Behavior Lab publishes and evangelizes a proven methodology for successful gamification program design that reduces design and implementation risks for businesses. The Behavior Solutions Process (BSP) published by the lab is a structured, proven methodology that guides businesses to successfully conceptualize, design, configure, implement and maintain gamification programs.

Behavior Solution Templates: Learning from thousands of gamification projects, The Behavior Lab researches and publishes repeatable design templates suited for dozens of popular business use cases, ranging from community engagement to employee productivity to educational training programs. These reusable design templates also significantly accelerate the time to value for gamification projects.

The Badgeville Lab's offerings are immediately available to Badgeville customers and partners. The Lab will also serve the global demand for gamification education and best practices via thought leadership opportunities such as speaking engagements, workshops, and professional publication contributions. For more information, visit www.badgeville.com.

About Badgeville 

Badgeville, the #1 gamification and behavior management platform, enables companies in every industry to increase high-value user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York andEurope. (To learn more follow @Badgeville or visit www.badgeville.com)

SOURCE Badgeville