REDWOOD CITY, CA--(Marketwired) - Bunchball, the pioneer and market leader in gamification, today announced that its popularGamification Rockstar Roadshow tour rolls on, with the next stop scheduled Sept. 16 in Atlanta.

The Atlanta edition of gamification's hottest ticket will feature keynote addresses from Stephen Powell of Intercontinental Hotels Group (IHG) and Chris Morace of Jive Software, with a special analyst presentation from R. "Ray" Wang of Constellation Research.

In addition, Gamification Rockstars from The Coca-Cola Company, T-Mobile, Sylvan Learning, Epsilon/Kraft Canada, and McKesson will share their own experiences with gamification. In presentations and panel discussions, they will discuss how they are motivating key audiences with highly targeted, data-driven gamification to achieve measurable gains in employee productivity, collaboration, expertise and satisfaction, while improving customer loyalty and driving down costs.

Bunchball's Gamification Rockstar Roadshow comes to The Intercontinental Buckhead Atlanta at 1:30 p.m. Monday, Sept. 16. The half-day event will be followed by a cocktail reception from 5:30 to 6:30 pm. Rajat Paharia, widely recognized as the father of gamification and author of the New York Times best-seller, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, will open the half-day event by exploring how the Gamification Rockstars are harnessing the tenets of Loyalty 3.0 to capture and keep loyal customers, engaged employees and valuable partners.

"The Gamification Rockstar Roadshow is popular because it gives companies a chance to hear directly from their peers the gamification techniques that work in the real world, and the lessons and best practices these Rockstars have learned firsthand," said Paharia, founder and chief product officer of Bunchball. "Now we're coming to Atlanta with a supergroup of innovators from an incredibly wide array of industries: hospitality, telecommunications, healthcare, consumer packaged goods, collections services, automotive and technology. This really is a can't-miss event."

Attendees will learn:

• Why every person is a walking data generator who tells companies what motivates them every time they interact online.
• How real-world gamification experiences have motivated people by triggering their innate desires for competition, achievement, recognition, reward and community.
• How some of the world's leading brands are using gamification to nurture self-moderating social business communities that help reduce tech support costs and bolster customer satisfaction.
• Why loyalty is eroding, and what every company can do to win it back.

Registration for Bunchball's Gamification Rockstar Roadshow in Atlanta is $79 through Aug. 30 and $99 after. Each ticket includes cocktails and hors d'oeuvres. Seating is limited. To register, visit http://www.bunchball.com/rockstar/.

Learn more about the Rockstar Roadshow, gamification, and Loyalty 3.0:

• Watch the Rockstar Roadshow New York Recap.
• Read our latest gamification whitepapers.
• Watch our latest gamification and Loyalty 3.0 webcasts.
• Visit the Loyalty 3.0 website.
• Buy Rajat Paharia's New York Times and Wall Street Journal best seller.

About Bunchball: 

Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.