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BarTrendr Social App Shares the Right Vibes

BarTrendr (Business Wire) - 18 September 2013

BarTrendr Social App Shares the Right Vibes

Bar-going Social Networking app launches nationally, transforming your nightlife sharing experience

SAN FRANCISCO--(BUSINESS WIRE)--Share the Vibe. That?s the mantra behind BarTrendr, a new bar-specific social application launching nationally later this month in Las Vegas.

?We?re changing the way these companies communicate with their most coveted demographic of customer.?

BarTrendr goes beyond typical nightlife and restaurant review apps by providing a true snapshot of what?s happening in local bars in real time. BarTrendr?s Vibe feature lets users rate and share the mood, crowd and atmosphere of a bar as it?s happening. This helps other people know if a specific bar is happening now or even warns them to stay away from a bar that doesn?t suit their current mood. Additionally, BarTrendr?s HobNob feature provides a message room for each bar where people can connect with other bar-goers, chat and share photos.

?It?s about people on the scene interacting with each other and letting others know what?s happening at that moment,? said founder Devon Bergman. ?We created a world where our users can directly connect and share with friends and other bar-goers as they?re out enjoying their night. Stale reviews and non-stop feeds don?t solve the problem. We wanted something that tells us what?s happening right now, in the moment, and is focused solely on the people and the places for the ultimate nightlife experience.?

The BarTrendr experience is first and foremost meant to be fun. The design of the BarTrendr App features graphical icons describing practically every bar patron imaginable, from Cougars and Hipsterettes to Yuppies and even Bears. BarTrendr encourages users to help define the vibe of the bar and share it with other BarTrendr users, as well as through their social networks.

In addition to its services to consumers, BarTrendr also adds significant value to businesses, providing bars, as well as beverage brands, the unique opportunity to actively interact with patrons. ?We?re happy to provide the platform for venues and brands to finally speak directly to their customers while they?re out consuming,? said Bergman. ?We?re changing the way these companies communicate with their most coveted demographic of customer."

BarTrendr is the brainchild of a local team comprised of senior staff from Facebook, Sony and Dolby, with an advisory board including Igor Persic, the Director of Search at LinkedIn and Andy Wiedlin, the Chief Revenue Officer of BuzzFeed.

Started in San Francisco, BarTrendr currently features the hottest participating nightspots and is anticipating extensive growth following the national launch in Vegas.

The BarTrendr Experience Features:

  • Current Atmosphere: Is the bar packed with loud Sports Fans or it a comfy group of Suits and Fashionistas enjoying happy hour? A quick glance lets you know before you go.
  • Share the Vibe: Inform others in real-time with just a few fun taps. Light crowd of Techies or Cougar karaoke night?
  • Find Friends: Chat in real-time to let your friends know where you are -- and where to meet up. Or introduce yourself to new friends sitting on the other side of the bar.

What sets BarTrendr apart from the other nightlife apps is its real-time application, without the use of facial recognition software, so patrons can enjoy their outings without the feeling they are in the public eye, enhancing the consumer experience. Rather than creepy cameras providing the snapshot, bar-goers can bring their friends to the perfect spot, based on the genuine recommendation of the patrons currently out around them.

BarTrendr?s national launch will kick off Sept. 28, expanding its presence to thousands of bars in most major cities across the country. For more information visit www.bartrendr.com or download the app on iTunes.

About BarTrendr?

Know before you go. BarTrendr? is a real-time consumer-friendly social application, dedicated to equipping bar-goers with all resources necessary for a fun night on the town. BarTrendr? provides a real-time platform for interaction between bar-goers, delivering information about the current vibe of the crowd and mood of the local scene.

BarTrendr?s HobNob? feature offers a social network where friends can connect, chat and share photos of their night and create lasting memories. Launched in San Francisco, BarTrendr? was started by a team of social techies, who share a keen interest for nightlife and consumer experience. A unique, interactive opportunity for friends to connect, discover, and enjoy the local scene, BarTrendr? is the perfect tool to enhance a nightlife experience. For more information, please visit www.bartrendr.com. To begin your experience, download the app on iTunes.

Contacts

BarTrendr

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Blair Theresa, 718-374-6777
press@bartrendr.com


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