Comptel to Address How Global Organisations Can Harness Big Data as a Strategic Advantage in GIL 2013 Panel
Vice President of Analytics Matti Aksela to highlight business use cases including churn prevention and marketing campaign optimisation that can be remedied by leveraging predictive analytics
HELSINKI--(BUSINESS WIRE)--Comptel Corporation:
What: | | | | | Telcos and enterprises across the globe are increasingly data-driven, and to remain competitive and drive business opportunities, these companies must glean contextual intelligence from Big Data. By understanding the uniqueness of each customer and the best ways to serve them, organisations are able to make better informed and more timely and relevant actions, proactively engage customers across all touch points, and create new revenue and other growth opportunities. |
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| At GIL 2013, Comptel Corporation?s (NASDAQ OMX Helsinki: CTL1V) vice president, of analytics, Matti Aksela, will be speaking in a panel session on ?Unlocking the Value of Big Data.? He and the panel will highlight best practices for implementing a Big Data solution to reap the aforementioned benefits. Matti will also share real-world examples of how telcos and enterprises worldwide have addressed critical business issues such as customer churn and inactivity and revenue leakage with advanced predictive analytics. |
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Why: |
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| With businesses increasingly indicating they need better tools, it should come as little surprise that they?re disappointed with how they?ve applied their Big Data thus far. Though data doesn?t have an expiration date, waiting months to act on it and expecting to receive any value is not realistic. Advanced predictive analytics that equip organisations with contextual intelligence allow the right message to be sent to the right user at the right time. This granular level of insight can enable organisations to anticipate market changes, improve their decision-making and make automatic adjustments based on campaign or usage feedback?taking customer experience management to the next level and improving their business performance. |
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Where: |
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| GIL 2013 is being held at the Fairmont San Jose Hotel in San Jose, California. |
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When: |
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| Comptel?s session, ?Unlocking the Value of Big Data,? will take place on 10th September 2013 from 11:15 a.m. ? 12:00 p.m. PDT. |
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Who: |
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| Matti Aksela, vice president of Analytics at Comptel has a doctorate degree in technology and computer science from the Helsinki University of Technology. Since joining Comptel in April 2012 upon the company?s acquisition of fellow Finnish software company Xtract, Matti has focused on delivering next-generation customer value management with advanced predictive analytics powered by social and contextual intelligence. |
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Tags
Comptel, Stratecast, GIL 2013, big data, analytics, predictive analytics, customer interaction, automation, telco, customer engagement, CEM, customer experience management, communications service providers
About Comptel Corporation
Since 1986, Comptel has helped more than 290 service providers across 86 countries meet over one billion subscribers? communications and infotainment needs. Comptel?s solutions are built on an Event ? Analysis ? Action strategic framework that leverages the company?s strengths in collecting and analysing Big Data and turning intelligence into opportunities in real time. Comptel?s service fulfillment, mediation, charging and policy control, and advanced predictive analytics products with implementation and professional services enable service providers to automate customer interactions and other business decisions, to create revenue, reduce costs and lessen churn. Comptel has a global team of more than 600 professionals, and net sales were EUR 82.4 million in 2012. For more information, visit www.comptel.com.