LONDON/PRNewswire/ --

DataCash, a MasterCard company, has today announced that it is partnering with one of the leading Smart TV app development consultancies, TV App Agency, to deliver Smart TV payment solutions. The partnership will see DataCash integrate its payment gateway into TV App Agency's 'TV App Engine', offering a new way for brands and app developers to accept payments through their applications.

Currently developers creating apps for Smart TVs often require a significant amount of investment as there are different types of code and standards for each brand of Smart TV. The ' TV App Engine'however provides brands and app developers with a single platform that allows the development of one app that can be generated to work across many different Smart TV brands including Samsung, LG, Phillips, Sony, Panasonic and OperaTV as well as Sony PlayStation 4 and Xbox.

DataCash's payment gateway will be integrated to the TV App Engine, allowing brands and developers to accept different payment types and process transactions in multiple currencies within their apps. This will enable a number of use cases from apps that can recognise and allow the purchase of a product via their TV to entirely new services where media partners can offer quick and easy subscriptions.  

Through the integration between DataCash's secure and robust payment gateway with the TV App Engine, brands and developers can increase their return-on-investment as well as create potential new business models.

Wendy Dobson, Director of Innovations at DataCash said, "We are very excited about our partnership with TV App Agency. We recognise that Smart TVs is one of the key growth areas for the payments industry."  

Bruno Pereira, Director and Founder of TV App Agency said, "Given the amount that brands are investing in the development of Smart TV apps, this is a great step in helping them maximise their return on investment and potentially identify new ways to capitalise on the Smart TV opportunity."  

About DataCash

Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. As a global partner to some of the world's most recognisable brands in the gaming, travel, retail and finance sectors, DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing. Advanced technology from DataCash enables customers to accept and process transactions in over 177 currencies, from over 45 payment brands across e-commerce, m-commerce channels and cardholder present channels - with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash customers protect their brand and reputation, enhance end-user experience and capitalize on new global market opportunities.

About TV App Agency  

TV App Agency works with leading brands to help them understand, plan, develop and succeed with Smart TV apps. The TV App Engine is an award winning platform that is available as a Software as a Service (SaaS) offer and which delivers low cost, maximum reach, faster to market apps for brands through the generation of a single source code to deploy and maintain across most Smart TV platforms.

http://www.tvappagency.com/

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