HONG KONG/PRNewswire/ -- Following the success of last year's event, the Asia Digital Analytics Summit will return to Hong Kong for a highly anticipated third year. The full-day conference will begin on October 11 with two tracks covering technology and business of data analytics (4th October 2012, Hong Kong). 2012's showcase attracted over 250 senior marketing and analytics professionals around Asia Pacific -- with leading analytics companies such as IBM, Adobe and Webtrends participating with local professionals to discuss the latest market trends, best practices, technology and product demonstration.

This year, Asia Digital Analytics Summit 2013 has expanded proceedings -- with 2 tracks to accommodate the myriad of speakers, covering both technology as well as the business side of data analytics.

Asia Digital Analytics Summit 2013 will explore digital analytics trends in Asia with the aim to drive businesses to become more data driven. Thus, the agenda for this year's event reflects this objective, with conferences exploring themes such as: the latest technology on the market; optimising digital strategy; new measurement methods to increase ROI; improving user experience; and understanding the value of data. Moreover, the event offers attendees a unique opportunity to learn from experts and peers in their field.

"Hong Kong is a regional hub for digital marketing and brand acceptance. As the Hong Kong market is so compact, with its sample size, it makes for a perfect template to explore innovative digital analytics," said Managing Director at Beehive Strategy, Kenneth Kwok. "If successful, Hong Kong can provide a model for other regions. As such, Hong Kong was chosen as the ideal place to host the Asia Digital Analytics Summit."

This year's speakers include a host of names with expert knowledge of digital analytics.

Further speakers include Kenneth Kwok (Managing Director, Beehive Strategy), Ohad Hecht (Regional Managing Director, APAC -- Emarsys Limited), Edmund Lee (CEO, K-Matrix Digital Intelligence Limited), Chris Wieners (VP, Hogo Digital), Charlie Wang (Director of Digital, Mindshare Beijing). With an abundance of experience between them, Asia Digital Analytics Summit 2013 is an event not to be missed.

For more information, please visit: www.digitalanalytics.asia

Should you have any queries, please contact Asia Digital Analytics Summit:

Mr. Kenneth Kwok

Tel: +852-9868-2110

Email: admin@digitalanalytics.asia( mailto:admin@digitalanalytics.asia )

SOURCE Asia Digital Analytics Summit