Analysing and Optimising Social Opportunities for Overall PR Effectiveness
SINGAPORE/PRNewswire/ -- Gone are the days of securing coverage through print media. The prowess of social media to extend communication outreach has been recognised and raved by many in today's digital age. However, the instantaneity of social media calls for quicker and more quality response to capture the attention of key stakeholders. Today, scheduled and cookie-cutter content and mere presence on social media are no longer viable. To stay relevant and competitive, organisations on the social bandwagon have to undergo constant reassessment and revision of their communications plan according to real-time changes such as online stakeholders' behaviour, and attune to user-generated content.
"PR professionals can no longer afford to think in silos," shares Peter McFeely, Digital Lead (Singapore) at Waggener Edstrom Worldwide. He stresses the need to "think about digital media holistically -- from social to search, web to mobile." Addressing the change in the digital landscape, he highlights that, "[Consumers have] become more discerning, more selective in the content they consume, [and] we must expand beyond social media into multi-channel content marketing to ensure that meaningful ROI can be demonstrated and business impact [can be] achieved."
Text100, too, recognises the power of social media and predicts that an integrated approach is the future for communications. "To take advantage of the dynamic changes in today's complex market landscape, companies need to communicate [by] using more than PR and digital. Central to any successful campaign will be a strategic approach to crafting stories effectively and communicating consistently -- an approach that combines the art of the narrative with the science of data driven communications, connecting people with brands with compelling content and through engaging experiences across paid, owned, earned and social channels," says Erica Pompen, Vice President & Asia Pacific Consultancy Director at Text100.
However, the power of social media can turn into a deathly tool when misused, resulting in hesitation while using this medium. To benefit from social media, Ali Bullock, Former Director of Corporate Communications, Asia Pacific at Dow Jones, believes that organisations should embrace the good and bad of this medium. "When it comes to dealing with a crisis the first thing you need to be doing is listening on social media. This is a great platform to be able to not only engage and broadcast but also to listen."
Peter, Erica and Ali among other experts will be sharing their case studies and tips and tactics to advance communications strategies for valuable engagement with key stakeholders on social media, at the 2-day Social Media & PR Conference organised by Pacific Conferences, to be held in Singapore from24-25 February 2014 and Hong Kong from 27-28 February 2014.
This conference will feature insightful communications initiatives and experience sharing from Visa, Standard Chartered, KPMG, Johnson & Johnson Medical, Intel, Dow Jones, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.
Conference Details:
Title: Social Media & PR 2014 Conference
Date & Venue:
24 - 25 February 2014, Hong Kong
27 - 28 February 2014, Singapore
Organiser : Pacific Conferences
Contact Person : Ms Charmaine Neo
Tel : +65-6592-7352
Email: charmaine@conferences.com.sg( mailto:charmaine@conferences.com.sg )
Attachment: Full Programme
Full programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-G.PDF
About Pacific Conferences
Pacific Conferences (www.conferences.com.sg) specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.
SOURCE Pacific Conferences Pte Ltd