Extends YouGov's presence to China and South East Asia, taps into new mobile research technologies
HONG KONGPRNewswire/ -- Leading international online market research company YouGov today announced the acquisition of Asian-based market research and technology company, Decision Fuel (DF). The acquisition extends YouGov's reach to fast growing markets and provides clients a comprehensive full service offer across China and South East Asia.
Established in 2011 and with offices in Hong Kong, Shanghai and Singapore, DF has its own proprietary platform for mobile-based research. DF provides fast, high-quality research to the Asian market using online and especially, mobile-based, technology to reach consumers across the region and will enhance YouGov's ability to conduct research among the full spectrum of consumers, including those who do not have access to fixed-line internet or smartphones.
As part of the transaction, DF will be re-brand as YouGov Asia Pacific, and will roll out YouGov's advanced product portfolio in the region.
"This acquisition meets our strategic objectives to increase further YouGov's presence in high-growth markets. Decision Fuel will help us to expand our Group's business rapidly in the vital China and South East Asian markets and will also allow us to develop our mobile offering. We are very pleased to add Decision Fuel to our growing global network," said Stephan Shakespeare, Chief Executive Officer, YouGov.
DF Co-Founders, Patrick Corr, formerly of Star TV and Colin Marson previously with Cerebos, will both continue to lead the business after it becomes part of the YouGov group.
"Decision Fuel and YouGov share a vision for creating a research business driven by smart, scalable technology platforms, including mobile, that deliver powerful consumer data on tap and in virtually any location around the globe," said Patrick Corr.
"Becoming part of YouGov gives Decision Fuel access to an enviable global profile and a cutting edge product suite tailor made for the dynamic growth markets of Asia. We are excited at the prospect of combining forces and developing a winning proposition for Asia and beyond," Colin Marson.
Benefits of the Acquisition:
-- Accelerates YouGov's expansion strategy into key markets China and S.E. Asia region
-- Meets client demands for research in high growth markets
-- Taps into mobile technology platforms designed specifically for dynamic consumer markets of Asia
-- Mobile platform can be deployed in markets worldwide (e.g. Middle East);
-- An experienced and entrepreneurial team whose culture and strategy fit well with YouGov
SOURCE YouGov; Decision Fuel