Original Action Sports Content to Reach More Than 48 Million Viewers Monthly
Partnership to Offer Innovative Branded Video Packages Across Digital Screens and Social and Mobile Outlets
NEW YORK--(BUSINESS WIRE)--Today, Zoom Media & Marketing, the largest, targeted, lifestyle media company in the U.S., announced a content partnership with Network A, the fastest growing action sports and adventure network, to align original action sports content to more than 48 million viewers monthly.
?Zoom Media?s distribution network extends Network A?s consumer reach beyond the premier digital experience?
The relationship will offer an opportunity for Network A programming to reach video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs. Additionally, Zoom and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.
?This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,? said Patrick West, Zoom?s Executive Vice President of Creative Services. ?Network A?s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.?
?Zoom Media?s distribution network extends Network A?s consumer reach beyond the premier digital experience,? said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, parent company of Network A. ?In addition to providing original content, we?re also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience.?
Network A action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including: ?Tuerck?d,? showcasing Formula Drift?s top young drifter, Ryan Tuerck; a new series in development, ?Garage Tours,? where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics? garages; and ?Alana: Surfer Girl,? which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.
About Zoom Media & Marketing
Zoom Media Group Inc. (?Zoom?) is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the US Zoom?s fitness network operates in over 140 markets. In addition to health clubs, Zoom operates ZoomSocial, a digital and fixed media network that reach active consumers in bars & restaurants. Zoom?s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom also offers murals, product sampling and experiential marketing programs. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
About Network A
Network A, the fastest growing action sports and adventure network, provides the most comprehensive action sports experience online. Created in partnership with Wasserman Media Group in 2012, Webby-nominated Network A, a media property of Bedrocket, is a leader in action sports entertainment providing the latest programming for snow, ski, surf, skate, moto, drift and BMX fans. Follow @networka and visit NetworkA.com for more information.