Lean Customer Development?New from O'Reilly Media
Building Products Your Customers Will Buy
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Sebastopol, CA?How do you develop products that people will actually use and buy? Lean Customer Development
shows you how to validate product and company ideas through customer
development research?before you waste months and millions on a product
or service that no one needs or wants.
With a combination of
open-ended interviewing and fast and flexible research techniques,
you'll learn how your prospective customers behave, the problems they
need to solve, and what frustrates and delights them. These insights may
shake your assumptions, but they'll help you reach the "ah-ha!" moments
that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customer's behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products
For a review copy or more information please email reviews@oreilly.com. Please include your delivery address and contact information.
About the Author
Cindy Alvarez is a product manager who turns understanding the
customer into competitive advantage. Currently the Director of User
Experience and Product Design for Yammer (a Microsoft company), she has
worked with early- and mid-stage startups as well as Fortune 500
companies to make customer development an ingrained part of company
culture and product development process.
View Cindy Alvarez's full profile page.
Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://shop.oreilly.com/product/0636920028253.do
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