LOVOO analyzes data to optimize marketing and analyze its product offerings
SEATTLE and DRESDEN, Germany/PRNewswire/ -- Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use analytics software, has helped LOVOO GmbH, a social discovery network, to better analyze its data. LOVOO is currently using Tableau to analyze the quality of its data, optimize its affiliate marketing and do product analysis.
LOVOO GmbH offers a free app and social mobile platform that helps people to discover like-minded people nearby. The patented Live Radar is the heart of the app. This feature allows people to contact other members anywhere and at any time, to chat with them and keep in touch. More than 25 million people already use LOVOO.
As a mobile social network, LOVOO produces a large amount of data which can be used for quality assurance, marketing purposes, product analysis and to grow its business. To analyze its data, LOVOO needed a solution that able to connect to structured and unstructured data and was data source agnostic. Tableau meets these needs and also provides quick, easy access for employees without a technical background.
"We chose Tableau for various reasons, however it was extremely important that it was fast and intuitive to use, and compatible with Mac and Windows. The live access to data is also an important point for us. Now we can evaluate the existing data more quickly and efficiently," said Anna Bak, Head of Product Analytics at LOVOO GmbH. "We also appreciate the competent support of Tableau on the phone and the service that was provided by the consultants during the evaluation process."
"Our relationship with LOVOO GmbH is further evidence that German companies want solutions that help them to see and understand their data quickly and easily. Young and fast growing businesses, especially, want user-friendly applications," said Henrik Jorgensen, Country Manager for Germany, Switzerland and Austria at Tableau Software. "We are happy that we can support a creative start-up like LOVOO GmbH to achieve their vision."
About Tableau
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About LOVOO
LOVOO is a free app to get to know new people quickly and easily. With the help of Live Radar the user of LOVOO are able to see other user of the solution in their neighborhood and therefore allows a direct contact to them.
With over 25 million users LOVOO is one of the most successful mobile social networks in the world and in the German App Store also the best-selling non-gaming app. Since 2011 LOVOO is available for iPhones and Android smart phones. The app was developed in Dresden headed by the brothers Benjamin and Bjorn Bark. For more details contact: https://de.lovoo.com/.
SOURCE Tableau Software