In the run up to SMi?s 5th annual conference on Social Media within the Utilities Sector, Richard Ó hEadhra, Channel Management and Analysis Specialist, Irish Water and Lee Bryant, Founder of Post*Shift, were asked a few questions regarding the conference and about the greatest challenges facing utility companies at the moment.
Returning to London on 11 and 12 of April 2016, the Social Media within the Utilities Sector conference will showcase how to transform a business and improve customer relationships with the help of social media, making it the centre of operations, not just a useful tool.
On what he thinks the most exciting developments in social media for the utilities sector are right now, they answered:
Richard Ó hEadhra
"... things are moving very quickly in this space. One of the simplest developments that has helped us greatly is the abolition of the character restriction on Twitter DM?s. This means there?s a greater chance of first contact resolution which leads to greater customer satisfaction. Also, I think video response to customers is going to be huge. Customers appreciate effort and developments in mobile and apps are setting things up to make this easier, Vine, Instagram and Periscope for example."
Continue Reading here www.socialmediautilities.com/smp
Lee Bryant answered
"I think the biggest long-term challenge is what used to be called 'teaching elephants to dance? and so for me, it is the applicability of social media, tools and networks to the need for agile transformation in a sector dominated by old-style bureaucratic structures." Continue Reading here www.socialmediautilities.com/smp
Come prepared to listen, learn, and interact! For more information on how to join this dynamic event, please visit www.socialmediautilities.com/smp or contact Andrew Gibbons on +44 (0) 207 827 6156 or agibbons@smi-online.co.uk.
Don't miss the opportunity to join the only conference on social media tailored to the utility sector. Attendees will benefit from the following new highlights in 2016
- Understand how digital marketing is key to business development
- Learn from case studies on crisis management and containment
- Discover how to create and manage your brand in an online environment
- Transform your business: make your organisation more social and cultivate a network of change
- Gain insight into social optimisation: unlock the potential of your data
- Benefit from roundtable discussions to benchmark against peers? social media strategy
To register or more information on the conference, please visitwww.socialmediautilities.com/smp or contact Andrew Gibbons on +44 (0) 207 827 6156 or agibbons@smi-online.co.uk.
Social Media within the Utilities Sector
11th - 12th April 2016
Holiday Inn Kensington Forum
97 Cromwell Rd,
London, SW7 4DN
www.socialmediautilities.com/smp
About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world?s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk