Main quality paper of RBS - one of Brazil's largest media groups - presents innovative strategy for digital distribution
PORTO ALEGRE, Brazil/
PRNewswire/ -- Grupo RBS, one of Brazil's largest media groups, is convinced that adding technology to the daily ritual of reading a newspaper is the way forward in an industry that was hit hard by digital media. The company has presented an innovative approach to the distribution of Zero Hora ('Zero Hour'), its main quality paper and one of the country's largest newspapers: ZH Tablet. The device provides a subscription model that gives readers a customized tablet with two applications: an e-paper with two daily editions, and a real time news app. The main purpose is to satisfy subscribers who prefer reading the newspaper in its printed form, encouraging them to migrate to another platform. The new approach, which has already been presented in international forums, was awarded in May by the International Newsmedia Marketing Association (INMA) the Best New Paid Content or Subscription Initiative. In June, it will be the object of a lecture at the World Congress of WAN-IFRA in Colombia.
"The way people consume information has evolved, and we need to anticipate these transformations to satisfy the public," states Eduardo Sirotsky Melzer, Grupo RBSīs Chairman.
Prior to its release in December, the initiative already had more than 5,000 people on the pre-sale list. The newspaper receives hundreds of requests for reservations each day.
"We believe that the future of a local newspaper is on paid digital content. That project provides sustainability for our business model and a new product that allows the continuity of our print reader's habits. We are very enthusiast about it" says Andiara Petterle, SVP for Newspapers and Digital Media.
ZH Tablet also allows new commercial formats. Ads are endowed with interactivity and offer the option of detailed metrics.
About Grupo RBS
Founded in 1957, Grupo RBS produces content and entertainment for radio, television, newspapers and digital platforms. Zero Hora is one of the Group's four newspapers. On TV, it the largest affiliate of the Globo network in the country.
About ZH Tablet
An approach to digital subscription that provides a tablet and access to two daily editions (Jornal Digital and ZH Noite), a weekend Super Edition and ZH Domingo Digital on Sundays, as well as online content in real time. See more: http://videos.clicrbs.com.br/rs/zerohora/video/zero-hora/2016/06/conheca-novidades/160106/
Contact:
Caroline Torma
Communications Manager of Grupo RBS
caroline.torma@grouprbs.com.br
55 51 3218 6343
Jornal Zero Hora
www.zerohora.com.br
Grupo RBS:
http://www.grouprbs.com.br
http://www.grouprbs.com.br/en
http://www.grouprbs.com.br/es
SOURCE Jornal Zero Hora