MUMBAI, NEW DELHI, SINGAPORE and DUBAI, UAE, August 3, 2016 /
PRNewswire/ ---- After its inception in India and a successful launch in the GCC region, Fork Media (Fork) is now expanding to Southeast Asia (SEA) and will be headquartered in Singapore. The priority markets of expansion include Indonesia, Thailand, Malaysia, and Singapore. Fork also plans to target Vietnam and Philippines; a move which will significantly accelerate expansion in order to capture the opportunities of global ad networks. The expansion comes in response to proven demand for Fork's ad technology platform, where marketers seek unique ways of connecting with consumers online.
(Photo: http://photos.prnewswire.com/prnh/20160803/10151760 )
Online media consumption in Singapore is amongst the highest in the world with its smartphone and broadband penetration. In the Asia Pacific region alone, digital ad spend is rising and is expected to reach USD 94.40 billion by 2018. Asia Pacific is a true mobile-first region and will continue to be a leading market. Harnessing these opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is the key to mobile marketing success. Today, end-users are seeking non-intrusive, contextual and creative advertising experiences. Fork provides marketers with a smarter way to deliver engaging brand messages.
Commenting on the growth plan, Fork founder and CEO, Samar Verma said, "We are confident of replicating the success we had in India and in the GCC region. Being in the business of creating alternative inventory and incremental value for publishers makes us unique for every market. We have had global brands planning and subsequently buying engagement routes through all our platforms, and therefore are well geared to expand aggressively into emerging markets."
Fork is betting big on their flagship platforms for the international markets - Brand Press, the Native Ad platform, and Impulse, the image recognition and monetization platform. Brand Press allows publishers to create and distribute branded content directly into their content feed alongside the editorial sites, while Impulse helps create an environment where seamlessly integrated ads are played only on safe images that are contextually relevant. The company also plans to launch their influencer marketing platform, Buzzerati, and localize it for regional markets.
There is an increase in adoption of digital advertising in Singapore, given industry changes, evolving technology, and the government promoting its Smart Nation initiatives. Companies are increasingly taking steps to becoming more digitally-enabled. Bridging the media gap with consumers can potentially allow companies to unlock efficiencies and increase their competitive advantage.
As part of the expansion plans, Ayesha Surty Vinayak has been appointed as the company's new Country Director for the SEA region. With an MBA in Marketing, Ayesha comes with years of experience with leading television networks, including Star TV, Turner General Entertainment Networks (Imagine TV) and the Times Television Network. At Star TV, she was part of the team that developed the international digital business and helped launched the content delivery platform, Hotstar. Ayesha was also part of the marketing team for India's version of 'Who Wants To Be A Millionaire' (Kaun Banega Crorepati).
"As a fast growing company, drawing great talent and creating a strong culture is an absolute must. With Ayesha we are even stronger as she brings valuable skill sets, and is most importantly someone who is aligned with our vision and culture," explains Mr. Verma. "Ayesha's experiences have equipped her with the ability to adapt rapidly to change and be at the forefront of the evolving digital media scene. Her understanding of the local market is a massive plus for us."
"Change has really been the only constant in my life," says Ayesha on her journey so far. "I strongly believe that innovation should not come at the expense of quality. I look forward to fulfilling our goal of client service excellence, delivered through advanced technology with a human touch at Fork."
With the launch in Singapore, Fork will have created an SEA region focused digital ad tech platform which understands the complex task of executing digital initiatives across markets, channels and languages.
About Fork Media:
Fork Media has emerged as one of the fastest growing companies in the ad tech space and is India's first premium platform which leverages online, mobile and video, to create innovative, turnaround solutions for advertisers and publishers. Fork Media creates advertiser focused content, crafts innovative ad engagements, and uses data to match audiences to brands. The company works with publishers to unlock alternative revenue streams and with advertiser to create long-term engagement with target consumers.
Launched in March 2013, Fork Media is based out of Mumbai. It also has offices in Delhi and Bengaluru, and has forayed into the international market with the launch of its GCC operations in Dubai in 2014.
For more information, visit: http://getforked.in/
Media Contact:
Priyanka Joshi
priyanka@antfarm.in
+91-9833044778
AVP, Fork Media Pvt. Ltd.
SOURCE Fork Media Pvt Ltd