PMI: London - the home of ROI-friendly
marketing - has announced its first batch of speakers with no fewer than three
keynotes making their way onto the bill.
Two tracks of thought leadership and strategic sessions are
complemented by opportunities to ?debate & discuss? key issues on both days
of the event (October 25-26), with case studies and new technology showcased on
a Dome Stage, which gains a first outing this year.
Among the headliners for 2016, David J. Brown, CEO of Ve Interactive, will
provide a treat for budding entrepreneurs and business leaders in demonstrating
how to build a billion-pound tech business.
Fellow keynote Sri Sharma returns to London for a talk on
exponential technologies and their meaning for a digital world (and the
marketers within), based on his learnings from Singularity University at NASA?s
base in Silicon Valley.
With another keynote on its way, subjects including
influencer marketing, lead generation, affiliate marketing, programmatic and
blog building pave the way for a topical agenda focusing on the most prevalent
issues, threats and opportunities for performance-based marketers.
A chance to look
forward
The first speaker release creates plenty of room for experts
to impart their wisdom, with key figureheads from the likes of Trinity Mirror,
affilinet, Optimise, the Content Marketing Association and Maxus preparing to
take to the stage.
In the way of themes, few could look past companies at the
very top of their game preparing for the future. Affilinet?s Helen Southgate will be returning
to PMI for a talk on performance marketing in a new world of legislation and
consumer power, set on a backdrop of ad blocking and new rules for data
protection, both of which look set to influence a very interesting five years
for affiliate marketing.
Futureproofing makes up a key focus for Jono Alderson of Linkdex, too. His day one
presentation on ?Surviving the Machine Revolution? should provide advice for
digital marketers looking to 2020 and beyond with a sceptical eye, while Pete Campbell of Kaizen presents on using data to serve the next
generation of searchers.
Current trends
There?s also plenty of pointers for the present, spearheaded
by sessions like Tim Armoo?s day
two slot on using influencers to supercharge a business.
Voluum?s Gavin Stirrat will be taking on
another key subject for this year, namely the ad fraud affecting the work of
marketers around the globe, while the Content Marketing Association will be tutoring
attendees on defining the success of a medium that, up until now, has been
tough to measure.
For the benefit of affiliate managers, Acceleration Partners and Impact Radius will
be sharing tips on veering away from ?the norm? by commencing non-traditional
partnerships, chased down by a session from Maxus covering the channel?s role in the wider
performance mix.
Publishers will also gain advice on doing their business better,
whether that?s through driving traffic via Facebook ads or getting an idea of
where affiliate marketing is heading.
More sessions will be announced to fill up the respective
agendas for Debate & Discuss and the Dome Stage, which promise to deliver an
even larger range of subjects for attendees to explore.
ENDS
About Performance Marketing Insights
Performance Marketing Insights London (25-26 October, Westminster Park Plaza, London) Discover the most cost-effective ways of getting results via performance marketing with affiliate marketing, lead gen and biddable media. Meet with 1000+ of your peers in our networking areas, Debate and Discuss sessions and infamous after-party.
Contact
sophie.corrigan@performancein.com for more information.