Establishing the Ownership and Licensing of the World's Creative Digital Assets
LOS ANGELES/
PRNewswire/ -- Po.et, a new protocol designed to accelerate solutions for the digital media industry utilizing blockchain technology and timestamped metadata announced their partnership with Blink to fully automate the licensing requests from a global network of over 25,000 photographers, filmmakers and writers across over 180 countries.
The core objectives of Po.et are to create a platform which simplifies the process for publishing, licensing and authentication of digital assets. Simplifying the publishing process necessitates solving the issues of document integrity, licensing, arbitrage, analytics, syndication and attribution of digital assets. Po.et aims to create a Bitcoin blockchain-based platform with added smart contract functionality and applications to facilitate distribution of digital creative works and remove marketplace friction for publishers, editors and content creators by solving these issues, as well as creating greater cost efficiencies in hashing metadata than previously introduced.
Blink customers which include: The New York Times, ESPN, Airbnb, Google, OpenTable, among others, currently pay for access to their global network and tools which facilitate commissions and licensing requests. They also operate a full-service production company focused on high volume asset production and licensing. The partnership will enable Po.et to track, re-license and embargo terms of the volume of assets for Blink.
Po.et's platform includes a digital media licensing marketplace and it's core product - the immutable portfolio, an asset wallet for all creative digital assets where territory and search parameters are considered for licensing and monetization. Po.et is ultimately laying the foundation for an open, blockchain-based protocol for decentralized media applications.
"The unwieldy process of managing licenses and copyright terms for the large volume of content produced by Blink is simply a fool's errand - our clients want a better solution that creates transparency and accountability at every stage of licensing and our artists deserve it. This partnership is a critical step forward for licensing and will allow Blink to continue servicing the insatiable market for original content at scale," said Matthew Craig, CEO of Blink.
"This partnership allows us at Po.et to envision a complete marketplace where freelancers can get hired, protect their work and get rewarded for it in a proactive manner. The Blink participation will help us to ensure we develop the right blockchain utilities to serve their needs," said Konstantin Richter, Business Development for Po.et.
ABOUT PO.ET:
Po.et - Proof of Existence 2.0 is a Bitcoin blockchain protocol that establishes an open, universal and immutable ledger for managing the unalterable ownership, attribution and licensing of creative digital assets. Po.et builds a bridge between creators, editors and publishers and enables the discovery of new content and verification, authenticity and authorization of generated content through a truly transparent and timestamped system of attribution. Po.et is based in Singapore and the United States, with offices in Los Angeles, CA. For more information about Po.et, please visit po.et.
ABOUT BLINK:
Blink is a global content studio that leverages our industry leading technology and a highly curated network of content producers in 180+ countries to create captivating original content at scale. We partner with unique brands and agencies to deliver impactful stories to the masses.
Our production methodology is based on three core principles: efficiency, consistency, and scalability. Efficient: Sourcing locally, we cut logistical expenses associated with travel, hospitality, etc. to keep budgets on track. Consistent: Our centralized post-production team ensures a consistent look and feel, even when a project is captured by many teams working in tandem. Scalable: Our vast network allows us to execute any number of shoots in virtually any country or location around the globe.
For more information about Blink's production service, visit Blink Concierge.
For further info and the official Po.et whitepaper, visit their website at http://po.et.
SOURCE Po.et