SAN CLEMENTE, Calif/
PRNewswire/ -- The Internet Marketing Association (IMA) held its
IMPACT17 conference Sept. 28-30, 2017, in Las Vegas at the Wynn resort and the Enclave events venue. This year's gathering once again set a new benchmark with an extraordinary roster of speakers and panelists on breaking industry trends, issues and best practices.
Under the theme of "Rising Above the Noise," attendees experienced an array of presentations by leading industry experts, topical panel discussions, solutions provider exhibits, first-class entertainment and the annual IMPACT Awards celebration.
Each year, a special highlight of the event is the annual IMPACT Awards recognizing a wide range of achievements and leadership across the dynamic field of Internet marketing.
Capping the 2017 IMPACT Awards were top honors for:
Individuals
- Brand Leader of the Year: Paul Smith, Tangram Interiors
- CMO of the Year: Jeanniey Mullen, Mercer
- Education Leadership: Helen Norris, Chapman University
- Generational Impact: Marcie Merriman, Ernst & Young
- Impact Leadership: Yves Le Sieur, VDS
- Internet Marketer of the Year: Bernadette Coleman, Advice Local
- Philanthropy and the Next Generation: Eda Ozmen, Sierra Nevada Corporation
Organizations
- Best Digital Launch & Campaign Sequence: Mercer Digital
- Best Translation Platform: TransPerfect
- Disrupter of the Year: Mavatar Technologies
- Digital Platform of the Year: SOCi
- Enterprise Platform of the Year: Magento
- Innovator of the Year: Drips
- Progressive Company of the Year: Ytel
In addition, more than 40 awards were bestowed for outstanding achievement in the following categories:
- Analytics and Measurement: nContext; Magento for KicksUSA
- Analytics and Measurement Predictive: Markus Zametter
- App Development: Advice Mobile
- App Development B2B: webSURGE for CooperVision
- App Development B2C: Mavatar Technologies
- Blog Community Engagement: SOCi
- Blog Design: St. Joseph Health - Health Calling
- Blog Readership: Ytel
- Content Marketing Innovation: Digital River
- Content Marketing Strategy: Cayman Islands Department of Tourism
- Email Marketing Strategic Campaign: Ytel
- Facebook Best Use: Fighter's Connection
- Integrated Service Platform: eHealth Insurance Services
- Mobile Marketing: Oracle Marketing Cloud for Mountain America Credit Union
- Non-Profit Campaign: American Association of Critical-Care Nurses; Bostrom for the Association for the Advancement of Automotive Medicine; Welcome Home Troops and the Post 9-11 War Memorial; Larry Armstrong for the Welcome Home Troops Post 9-11 War Memorial
- Organic Search Engine Optimization: Chapman University School of Pharmacy
- Podcast Promotional Series: Germono Advertising Company for Drop and Give Me Twenty
- Search Engine Marketing: Digital River
- Social Media Campaign Community Engagement: Evite
- Social Media Campaign Integrated Strategy: Cayman Islands Chamber of Commerce; Marketing Maven for Simply Fit Board
- Social Media Campaign Millennial Engagement: Jason Neubauer for Santa Claus Affect
- Social Media Campaign Promotional Strategy: Cayman Islands Department of Tourism
- Twitter Best Use: Ytel
- Video Informational: Evite with Heather Dubrow; Ware Malcomb; Keenan
- Video Theme/Creativity: Cayman Islands Department of Tourism; Park West Companies
- Website Aesthetics: VDS for Orange County School of the Arts; Signature Flight Support
- Website Content Layout: Meticulosity for California Closets; Chapman University - Degrees and Programs
- Website Navigation: RYNO Strategic Solutions for Air Comfort Technologies; Kevin Viner
"This year's crop of IMPACT Award winners exemplifies the innovation, dedication and diversity that drive Internet marketing forward to reach ever greater levels of achievement as shown by these outstanding individuals and organizations," said IMA Chairman Sinan Kanatsiz. "Every year, we are proud to shine a spotlight on what they are doing every day to change the world."
For details on the Internet Marketing Association, visit www.imanetwork.org.
About the Internet Marketing Association
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org
Media Contact
Rachel Reenders
Head of Public Relations, IMA
rachel@imanetwork.org
SOURCE Internet Marketing Association