DES | Digital Business World
Congress 2018, the
world's largest international forum on digital transformation, will celebrate
its third edition in Madrid (IFEMA) during the 22, 23 and 24 of May. A week
where Madrid will become the world capital of digital transformation. The event
that in its last edition generated an economic impact in the city of more than
30 million euros, present this new edition under the claim "Facing the
Digital Avalanche".
Artificial Intelligence will be in
the spotlight as the main trend during the show. DES reunites top tech
solutions that are driving the development of new business models such as IoT,
Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. A
marketplace where digital solutions are applied to any kind of industry from
banking to retail, automotive to utilities.
The next edition of DES will
highlight the dilemmas that every C-level must face up without further delay if
they want to improve the competitiveness of their companies or management
areas. During three days, more than 450 digital leaders will answer the 6 most
common dilemmas faced by business management boards to implement a real digital
transformation on their companies:
1. Short-Termism vs Strategic Vision
2. Customer Experience vs
Profitability
3. Security vs Privacy
4. Inbreeding vs Attraction
5. Legacy vs Innovation
6. Control vs Speed
"This edition is designed to go
deep in the knowledge required by C-Level executives and leaders of public
administration to face a digitization and modernization process of business
models. An essential improvement to be increase the competitiveness of our
economy," says Lluis Altés, Managing Director of DES2018. ?This year we
want to highlight the fact that digitization is here and now, that it is
unstoppable and we have to prepare ourselves to take advantage of the
opportunities it offers to boost the economy", add Altés.
According to Forrester, the most
important consultancy company in IT sector, the growth of the global technology
market will be over 3.2 trillion dollars in the next two years. Business
Technologies (BT) will have the most important role in this evolution. BT
gather companies that provide IT services, software and hardware, and is
expected to grow three times faster than the general technology market.
Cloud adoption will be another
factor in the growth of IT sector in Europe. According to Altés, "Cloud
technologies are an excellent beginning of the arrival and standardization of
other technologies such as IoT, Blockchain or Artificial Intelligence. Therefore,
DES2018 will showcase the cutting edge technology from partners that launch the
latest tech solution to the market, to those that are fundamental for any
company today.?
First speakers confirmed: 200
conferences in 3 days
The largest World Congress on
digital transformation will once again bring up together top knowledge from
more than 450 international speakers on Digital Leadership, Cloud, IoT,
Cybersecurity, Blockchain or Artificial Intelligence. The only event that
congregates more than 120 hours of conferences, combining keynotes with success
stories on real tech applications to any kind of industry.
Among the confirmed speakers so far:
Stuart Russel, world authority and leader of the World Economic Forum in
Artificial Intelligence; Aristedes Mahairas, Head of the Cyber
Operations / Cyber Division of the FBI in New York; Hanna Niemi-Hugaerts,
Head of IoT Forum Virium in Helsinki with a worldwide example of SmartCity in
Helsinky; Arun Sundararajan, expert in digital economy and the impact on
the business network of the new models of the so-called Platform Economy; Tamara
MacCleary, who will focus her contribution on the future of work and how
candidates and employers will be; o Rahaf Harfoush, with a vision of
digital anthropologism that addresses the intersections between emerging
technologies, innovation and digital culture.
IT industry and business network
supporting
DES2018 will be the great annual
event for all organizations that are addressing or thinking about facing the
challenges of digital transformation. World leaders in the technology industry
such as Deloitte, IBM, Intel, HP, Fujitsu, SAS, T-Systems, Altran or Accenture
have been strategic partners of Digital Business World Congress since its first
edition.
DES has the support of the Secretary
of State for Telecommunications and the Information Society (SETSI), the
Community of Madrid and Madrid City Council, as well as employer and national
organizations such as CEOE, CDTI, ICEX or Red.es, and international ones such
as Business Europe or the European Commission.
More information about the first
speakers confirmed:
Stuart Russel: World authority and
Leader of the World Economic Forum in Artificial Intelligence, who will be in
charge of transferring knowledge about Artificial Intelligence and its
application to current business models. Practical applications in a company,
how to implement an AI strategy, the ethical dilemmas that can arise, and how
to take advantage of this technology to enhance the development and business profitability;
will be the key issues of the lecture.
Aristedes Mahairas: Head of the
Cyber Operations / Cyber Division of the FBI in New York, will share his global
vision of current cyber threats, as well as the main commercial security risks
that are emerging. Mahairas will provide tactical and strategic knowledge to
help attendees prepare to face these threats and learn about the evolution of
cybercriminals procedures (understanding new modes of operation and mentality).
Hanna Niemi-Hugaerts: Head of IoT of
the Forum Virium Helsinki, will present practical cases that have transformed
the city of Helsinki into a worldwide example of SmartCity through IoT
technologies.
Arun Sundararajan: Expert in digital
economy and the impact on the business network of the new models of the
so-called Platform Economy, will offer a vision of how to confront the
collaborative economy within your company and its sector, how to take advantage
of the opportunities it offers and how join a trend that, while it may seem a
threat, Sundararajan defends as an opportunity to create a new sustainable
business development.
Tamara MacCleary: Leading expert in
Digital Marketing, technology and business development, will focus her
presentation on the future of work. How will be the candidates, the employers,
the functions to be developed or what will be the new employment opportunities
generated by the digital transformation will be some of the ideas that the
attendees of DES2018 will be able to listen to.
Rahaf Harfoush: Strategist and
digital anthropologist who addresses the intersections between emerging
technologies, innovation and digital culture. During DES2018 will outline the
challenges to achieve a cultural transformation in companies that will help to
face digital transformation with success, as well as the effects that will have
on the development of talent and business.