Profiled - LSF Interactive - A brief insight to Twitter and the 140: The TwitterConference
An Interview with David Peck, Social Media Strategist at LSF Interactive
Social Media Portal (SMP): What is your full job title and role (what do you do) at LSF Interactive? David Peck (DP): Social Media Strategist. It is my job to help companies build awareness, drive sales, generate leads and grow their customer base using social networking tools and online community building.
SMP: Briefly, what does LSF Interactive do (and when was it founded)? DP: LSF Interactive is a full service global online marketing and advertising agency that helps companies with US and international brands acquire new customers, qualified traffic or leads through various targeted online ad campaigns including search engine marketing and search engine optimization, display (banners), emails, affiliate program management and social media marketing. LSF Interactive was established in 2005 as a division of the LSF Network Group (http://www.lsfnetwork.com) which was founded in 1999.
SMP: Tell us briefly about the LSF Interactive participation at the 140: The TwitterConference why did you attending and can you briefly touch on the points you covered? 
DP: Twitter is growing by leaps and bounds. Companies need to be part of sites like this and use it to: control their brand image, engage customers and build awareness.
SMP: Who were your target audience for the conference and why? DP: Everyone from the mom & pop shop to the fortune 500 company
SMP: What were you most looking forward to at the conference?
DP: The People. I can not wait to meet the people who are fired up about using Twitter and networking with people around the world.
SMP: What were the top three best points for attendees should have took away in your opinion? DP responds with: 1. That as great as Twitter/social networking is, nothing replaces networking face to face
2. Companies who want to use it need to interact. Its not about just posting links
3. A Twitter account by its self wont make a successful Social Media campaign.
SMP: What are the major next steps for businesses impact that microblogging is bringing to the channels? DP: They need to join the conversation and be reactive. Companies need to monitor what people are saying about their brand in the space and deal with it. That may mean they need to engage an unhappy customer to being honest that a competitor?s product is better at this time.
SMP: What are the low moments of what you have been doing so far? DP: Well low for me is making/creating documents. I cant stand it. Its not my thing. I do not make pretty documents for clients.
SMP: What are the high moments of what you have been doing so far? DP: Meeting people at conferences and meetups. I love it! Talking to people and companies that ?get it? and want to be part of the social media space is the best.
SMP: What?s the next big step for social media and networks? DP: The different social networks need to find away to offer something of value that is not the same as everyone else. We all talk about Twitter and Facebook, yet there are hundreds of other networks we don?t talk about. They do not stand out yet.
SMP: What?s microblogging role in this and what do you think the possibly outcomes are going to be? DP: Microblogging is going to continue to grow. People will continue to send quick comments back and forth to one another. It will be especially huge in the mobile area. As someone is shopping and looking for feedback on a product, they just reach out to their online network for quick easy feedback.
SMP: What?s going to be the most interesting aspect regarding social media / technology throughout 2009? DP: Mobile Apps. They are no way done growing. Now that all the other companies are creating mobile devices, this area of Social media is going to be huge.
SMP: What impact is the global recession having and what do you think the best way that businesses can manage this (and with microblogging)? DP: I think those brands that are unsure about the social media space will not be as likely to invest in the space. That being said, those brands that want another way to increase profits will look to Social Media to accomplish that.
SMP: How does this fit into plans at LSF Interactive? DP: We are here to help educate companies on the benefits of the social media space. How they can use it properly and help accomplish their goals.
SMP: Best way to contact you? DP: Email: dpeck @ lsf-corp.com
Now some questions for fun
SMP: What did you have for breakfast / lunch? DP: Breakfast, nothing wish I had bacon though. Lunch a big burrito, I love burritos.
SMP: What?s the last good thing that you did for someone? DP: I went to dinner with friends the other night. We all brought our kids. It was chaos. I took 8 kids for a long walk so everyone else could eat in peace.
SMP: How many hours to you work a week? DP: Too many my wife say, lets say 50-60 hours
SMP: If you weren?t running (or working at) LSF Interactive what would you be doing? DP: I would be selling Insurance, heaven help me.
SMP: When and where did you go on your last holiday? DP: Camping with 8 other families in Plymouth California, find that on a map!
SMP: What?s the first thing you do when you get into the office of a morning? DP: Get a bottle of water and turn on my radio.
SMP: If you had a superpower what would it be and why?DP: My power would be not needing sleep. This way I could be more productive!
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