Profiled - Social Media Analysts - The social media consultancy
An interview with Jacob R Miles III, President and Senior Consultant
The Social Media Portal talks to Jacob R Miles III from the Social Media Analysts about creating social media strategy for brands and using the medium to represent clients 
Social Media Portal (SMP): What is your full job title and role at Social Media Analysts?
Jacob R Miles III (JM): President and Senior Consultant. My role is to lead the business strategy, partnerships and providing social media solutions and consulting services in the TV, medical, PR/marketing and entertainment segments.
SMP: Briefly tell us about Social Media Analysts, what is it and what does it do?JM: [Social Media Analysts is] a social media consultancy that has engineered and developed the infrastructure, and relationships to lead in providing social media solutions to companies and organizations worldwide that grow and increase the effectiveness of their business.
SMP: What made you start Social Media Analysts?JM: We began by creating a social media strategy for our consumer brands and intellectual properties. Several of our clients asked us to help them develop social media programs and thus the business was born. We then separated it into its own operating unit.
SMP: What was the most challenging part of building the service?JM: Educating senior executives what is and how to use social media also how positive and impactful it can be if used strategically.
SMP: Who are your target audience and why?
JM: We target our markets by business segments; medical, TV/entertainment, civic and cause based, media/marketing etc.
SMP: How did you initially attract users to your site / service, and how do you do it now?JM: Press releases, social media sites, trade magazines, events, speaking engagements and most importantly word of mouth.
SMP: What are the low moments of what you have been doing so far?
JM: The 2008-09 economy collapse.
SMP: What are the high moments of what you have been doing so far?JM: The high moments are everyday, as we experience the successful impact our efforts are having on our brands and clients.
SMP: Now that you are established, what do you see as your biggest challenges and opportunities?
JM: Having the financing to fund the growth as timely as we need it.
SMP: What are the next moves for Social Media Analysts?JM: Global expansion.
SMP: What?s the next big step for social media and networks?
JM: The continued integration of social media with consumer products and brands.
SMP: What?s going to be the most interesting aspect regarding social media / technology throughout 2009?JM: New technologies that allow us to do more faster for less.
SMP: What impact is the global recession having and what do you think the best way is to manage it for businesses such as yours?JM: Act locally ? plan globally. There is lots of business in the Dallas-Ft Worth area so we are travelling less and look for global companies and their representatives in Texas.
SMP: How does this fit into plans at Social Media Analysts?JM: It is the core of the underlying operating plan of Social Media Analysts.
Now some questions for fun
SMP: What did you have for breakfast / lunch?JM: Grilled Tilpia on wheat bun with a cup of gumbo from the Big Fish restaurant in historic downtown Grapevine, Texas
SMP: What?s the last good thing that you did for someone?JM: Wrote a prayer for a sick friend and his family.
SMP: How many hours to you work a week?JM: 50 ? 60 hrs
SMP: If you weren?t running Social Media Analysts what would you be doing?
JM: Developing and marketing toy, game, gift, entertainment products
SMP: When and where did you go on your last holiday? JM: Paris, France
SMP: What?s the first thing you do when you get into the office of a morning? JM: Turn computer on and get coffee
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