Press Release
IAB Increases Transparency in the Use of Data in the
Interactive
Advertising Industry; Releases ?Data Usage & Control Primer:
Best
Practices & Definitions?
...
Press Release
IAB Introduces Digital Ad Operations Certification Program, Establishing First Professional Benchmark in Advertising Technology for Publishers & Ad AgenciesOperative & Theorem Sign Up To Require Certification for Their Ad Ops TeamsFirst Te...
Press Release
IAB Launches First-Ever Tablet Task Force
Paves the Way for Advertising?s Role in Growing Consumer
Device
Marketplace
...
Press Release
IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public CommentMore than 80% of the 25 Largest U.S. Advertisers Have Already Used These Cutting-Edge Digital Video Ad Formats To Drive Consumer Reach and Engagem...
Press Release
IAB Releases Update to ?Digital Video Ad Impression Measurement
Guidelines?
Addresses Auto-Play Ad Impressions to Improve Clarity of Digital
Video Measure...
Press Release
IAB Spotlights ?The Future of Display? and What It Takes to Build
Brands Online at Innovation Days @ Internet Week on June 8 & 9
Randall Rothenberg to Issue a...
Press Release
IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence AwardsIAB Recognizes Individuals and Organizations for Their Contributions to the Growth and Development of the Interactive Advertising In...
Press Release
IAB, ANA & 4A?s Join Forces to ?Make Measurement Make Sense?? Leading
Trade Groups Take on Top Industry Challenge
Bain & Company and MediaLink engaged to ...
Press Release
Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IABMobile Climbs 145% & Digital Video Rises 24% Year-Over-YearNEW YORK--(BUSINESS WIRE)--Internet ad revenues surged to a l...
Press Release
Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX ConferenceDigital Luminaries Will Explore New Definitions of Marketing and Advertising in the Transformative Era of Interactive2013 IAB MIXX ConferenceN...