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The Interactive Advertising Bureau

19 items have been tagged The Interactive Advertising Bureau

Press Release

IAB Launches First-Ever Tablet Task Force

IAB Launches First-Ever Tablet Task Force IAB Launches First-Ever Tablet Task Force Paves the Way for Advertising?s Role in Growing Consumer Device Marketplace ...

Press Release

IAB Releases Update to ?Digital Video Ad Impression Measurement Guidelines?

IAB Releases Update to ?Digital Video Ad Impression Measurement Guidelines? IAB Releases Update to ?Digital Video Ad Impression Measurement Guidelines? Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measure...

Press Release

IAB Spotlights ?The Future of Display? and What It Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9

IAB Spotlights ?The Future of Display? and What It Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9 IAB Spotlights ?The Future of Display? and What It Takes to Build Brands Online at Innovation Days @ Internet Week on June 8 & 9 Randall Rothenberg to Issue a...

Press Release

IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards

IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence AwardsIAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence AwardsIAB Recognizes Individuals and Organizations for Their Contributions to the Growth and Development of the Interactive Advertising In...

Press Release

IAB, ANA & 4A?s Join Forces to ?Make Measurement Make Sense?? Leading Trade Groups Take on Top Industry Challenge

IAB, ANA & 4A?s Join Forces to ?Make Measurement Make Sense?? Leading Trade Groups Take on Top Industry Challenge IAB, ANA & 4A?s Join Forces to ?Make Measurement Make Sense?? Leading Trade Groups Take on Top Industry Challenge Bain & Company and MediaLink engaged to ...

Press Release

Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IAB

Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IABInternet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IABMobile Climbs 145% & Digital Video Rises 24% Year-Over-YearNEW YORK--(BUSINESS WIRE)--Internet ad revenues surged to a l...

Press Release

Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX Conference

Marissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX ConferenceMarissa Mayer and Sir Martin Sorrell Join a Powerhouse Lineup of Speakers at the 2013 IAB MIXX ConferenceDigital Luminaries Will Explore New Definitions of Marketing and Advertising in the Transformative Era of Interactive2013 IAB MIXX ConferenceN...

Press Release

New IAB Research Confirms Digital?s Place in Optimal Marketing Mix

New IAB Research Confirms Digital?s Place in Optimal Marketing Mix New IAB Research Confirms Digital?s Place in Optimal Marketing Mix ?Interactive Advertising and the Optimal Marketing Mix? Shows Mark...

Press Release

SymphonyIRI to Moderate Panel on Real-Time Marketing and the Fast-Paced Digital World at IAB Social Media Agency Day

SymphonyIRI to Moderate Panel on Real-Time Marketing and the Fast-Paced Digital World at IAB Social Media Agency DaySymphonyIRI to Moderate Panel on Real-Time Marketing and the Fast-Paced Digital World at IAB Social Media Agency DayPhil Ripperger to Lead Discussion with Executives from BabyCenter, Everyday Health and Unilever--(BUSINESS WIRE)--SymphonyIRI Group...

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