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DigitasLBi & NYT/WSJ Best-Selling Author Jonah Berger Unveil New Metric To Measure Brand Social Content: "Contagious Index"

Press Release

Publicis Groupe to Create the World's Leading Digital Network

Publicis Groupe to Create the World's Leading Digital NetworkDigitasLBi will pool the global market leadership and cutting-edge skill-sets of top agencies Digitas and LBiPARIS/PRNewswire/ ----Publicis Groupe (EURONEXT Paris: FR0000130577) will mer...

Press Release

What Consumers Want in 2015: Multi-screen Experiences, Personalisation and Social Shopping

SINGAPORE/PRNewswire/ --- DigitasLBi's 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping ...