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Media Rating Council

2 items have been tagged Media Rating Council

Press Release

MRC Extends Innovid?s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

MRC Extends Innovid?s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video ImpressionsNEW YORK (GLOBE NEWSWIRE) -- Innovid, the world?s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the continuation of its accreditation by the Media Rating Council (MRC) for des...

Press Release

Nielsen's Social Content Ratings Launches To Become First Standardized Measurement Across Facebook And Twitter

Nielsen's Social Content Ratings Launches To Become First Standardized Measurement Across Facebook And TwitterNielsen measurement reveals total social response to programs and provides insight into how and when audiences engage with TV content across Facebook and Twitter.         NEW YORK/PRNewswire/ -- Nielsen (NYS...