Press Release
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV AdvertisingMobile Monetization is Next Critical ChallengeNEW YORK/PRNewswire/ -- After more than a decade of digital disruption across the ente...
News
B2B firms failing to make social media work and measure its ROIFindings from a PwC social maturity survey (conducted from a online poll during July to September 2011 included feedback from 70 organisations from various industries) produced its new...
Press Release
Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IABMobile Climbs 145% & Digital Video Rises 24% Year-Over-YearNEW YORK--(BUSINESS WIRE)--Internet ad revenues surged to a l...
Press Release
The Conference Board Expands CEO Confidence Survey with PwCNEW YORK/PRNewswire/ -- The Conference Board today announced the expansion of theCEO Confidence Survey , which it has fielded quarterly among its member companies since 1976...