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WOM marketing

One item has been tagged WOM marketing

Steve Thomson from the Keller Fay Group on measuring WOM marketing

Steve Thomson from the Keller Fay Group on measuring WOM marketingSocial Media Portal interview with Steve Thomson from the Keller Fay GroupSteve Thomson on the impact of social media for brands and agencies when managing word-of-mouth (WOM) marketingSocial Media Portal (SMP): What is name and what do you do the...