Event
Effectively Implementing a Marketing Automation PlatformDate: 25 July 2012Venue: OnlineTime: 15:00 to 16:30It is widely recognised that in the brave new world, marketing cannot perform effectively and efficiently without the help of technology.Tec...
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How to get finance to love marketingDate: 13 September 2012Venue: OnlineTime: 15:00 to 16:30In many businesses marketing is seen as an arbitrary or discretionary budget line. If you want to shift perception to mean that your efforts are seen as an...
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How to structure a marketing budgetDate: 23 August 2012Venue: OnlineTime: 15:00 to 16:30Whether you have £100 or £1m to spend on marketing, deciding where to focus your attention can be a challenge.This session provides a clear structure to help y...
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Marketing Automation ? is it right for you?Date: 11 July 2012Venue: OnlineTime: 15:00 to 16:30Although the UK still remains 2-3 years behind the US in terms of marketing automation adoption, early adopters are now seeing and quantifying the benefi...
Social Media Portal interview on the B2B Marketing Conference with Saba HudsonSocial Media Portal profiled interview with Saba Hudson from B2B Marketing on the Annual B2B Marketing ConferenceSocial Media Portal (SMP): What do you do there at B2B M...
Social Media Portal interview with Joel Harrison, Editorial Director of B2B Marketing magazineProfiled - Joel Harrison, Editorial Director of B2B Marketing about the forthcoming B2B Marketing SummitSocial Media Portal (SMP): What is your role at B...
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Using social media to support salesDate: 04 October 2012Venue: OnlineTime: 15:00 to 16:30This session gets behind the hype of social media marketing for the business-to-business marketer.By mapping specific social media tools and techniques agains...
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Which marketing, when?Date: 02 August 2012Venue: OnlineTime: 15:00 to 16:30Mapping different content and tools to each step of the sales pipeline.An online masterclass that maps the different marketing content, tools and techniques against the way...