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Press Release

Backbase Announces Powerful Social Features

Backbase Announces Powerful Social FeaturesBackbase Announces Powerful Social FeaturesBackbase's Customer Experience Platform now includes key features for creating and managing social media experiencesAMSTERDAM/PRNewswire/ --Backbase, provider of the world's leading lean customer experien...

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Press Release

SYLO Empowers Influencer Marketing Industry with Third-Party Measurement

SYLO Empowers Influencer Marketing Industry with Third-Party MeasurementWhat Nielsen is for TV and comScore for Website Traffic, SYLO is Influencer Marketing's standardized campaign measurementNEW YORK/PRNewswire/ -- SYLO, Inc. today announced its launch of third-party analytics and standardized reporting for the infl...

Press Release

The Rise of Ad Networks - Research Reveals Advertisers Increasingly Turning to Advertising Networks to Book Campaigns

The Rise of Ad Networks - Research Reveals Advertisers Increasingly Turning to Advertising Networks to Book CampaignsThe Rise of Ad Networks - Research Reveals Advertisers Increasingly Turning to Advertising Networks to Book Campaigns LONDON and LOS ANGELES -- - 31% of Online Display Advertising Budget is Spent on Online Ad Networks ...