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mobile marketing technology

2 items have been tagged mobile marketing technology

Press Release

Mobile Wallet Adoption Not Contingent upon Mobile Payment Technology, New Research Reveals

Mobile Wallet Adoption Not Contingent upon Mobile Payment Technology, New Research RevealsMobile Wallet Adoption Not Contingent upon Mobile Payment Technology, New Research RevealsOne-third of shoppers use mobile wallets such as Apple's Passbook for non-payment, unveiling vast potential for retailers to increase in-store traffic, enhan...

Press Release

Retailers, Don't Fear the Phone: More Than Half of Holiday Shoppers Will Use Their Phone to Support Purchasing Decisions

Retailers, Don't Fear the Phone: More Than Half of Holiday Shoppers Will Use Their Phone to Support Purchasing DecisionsRetailers, Don't Fear the Phone: More Than Half of Holiday Shoppers Will Use Their Phone to Support Purchasing DecisionsNew research reveals retailers that fail to provide good mobile experiences will be left behindCHICAGO/PRNewswire/ -- Eigh...