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British Gas most criticised UK energy company on social media

An estimated 4 million negative daily opinions are exchanged about one of the big six energy brandsThe UK?s top six utility companies receive masses of social media negativity Keller Fay Group research unveils.Data from Keller Fay's TalkTrack rese...

Steve Thomson from the Keller Fay Group on measuring WOM marketing

Social Media Portal interview with Steve Thomson from the Keller Fay GroupSteve Thomson on the impact of social media for brands and agencies when managing word-of-mouth (WOM) marketingSocial Media Portal (SMP): What is name and what do you do the...