How to get finance to love marketing

Date: 13 September 2012
Venue: Online
Time: 15:00 to 16:30

In many businesses marketing is seen as an arbitrary or discretionary budget line.

If you want to shift perception to mean that your efforts are seen as an essential business driver, this session is for you.

This masterclass will equip you to win the support of your colleagues in finance and sales. This is not about building a marketing dashboard. It?s about getting your peers in other disciplines to genuinely care about what your marketing dashboard might be telling you.

With a mix of tailoring your own behaviour, a strategic framework for marketing planning, and a simple visual technique for keeping people on side, this session is a must for anyone who has to justify marketing expenditure.

Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you?re able to see how this applies to your business, as well as see how others earn the respect of their non-marketing peers.

You will leave this session with:

• A clearer understanding of how marketing is perceived by other disciplines and why.
• Guidance on your use of language and marketing metrics.
• A framework for presenting all marketing proposals within a sales-driven rationale.
• A plan for shifting perceptions of marketing in your business.

Who should attend:

This course is suitable for anyone who is responsible to putting together, and justifying, a marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Marketing Directors, Head of Marketing, Marketing Manager, Sales & Marketing Directors, and business owners.

**Free copy of Watertight Marketing**

The first 10 people to register will be put on the waiting list to receive a free, signed, copy of Bryony?s book, Watertight Marketing, due out later this year.

Testimonials

?Bryony was excellent. Lots of ideas and interestingly fresh angles and perspectives on B2B social media. Congrats!? - marketing specialist, Sigma-Aldrich

?Very satisfied with the overall experience. Examples and analogies were relevant and useful to the content? - digital strategy manager, Genworth Financial

?Today's event was really great! Lots to think about and action!? - senior marketing executive, UBM

?I didn't know what to expect, but found this course incredibly valuable. So many questions and answers to apply to the business. Really, really useful! I would recommend to any B2B marketer? - marketing manager, Office Depot

Contact:
Saba Hudson
saba.hudson @ b2bmarketing.net or call +44 (0) 20 7269 6590

URL: http://www.b2bmarketing.net/events/how-get-finance-love-marketing
Twitter: @MarketingB2B